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Frequently Asked Questions
About the
Guerrilla Marketing Coaching Program

What is Coaching?

Coaching is a powerful, professional partnership which focuses on the client taking action toward the realization of his/her vision, goals, or desires.

A Guerrilla Marketing Coach challenges you and takes the time to find out what winning in business and in life means to you. A coach is your partner in success, both personally and professionally. A coach is someone to hold you accountable to your true goals and aspirations, to make sure you follow through and really do live up to your highest potential.

GM Coaching is an interactive process that helps individuals and organizations develop more rapidly and produce more satisfying results. As a result of coaching, clients set better goals, take more focused action steps, make better decisions, and more fully use their natural strengths.

What happens when you hire a GM Coach?

* You take growing your business more serious
* You take effective and focused actions immediately
* You stop putting up with what is dragging you down
* You create momentum so it's easier to get results
* You develop a clear and focused marketing plan
* You set better goals than you might have without the coach

Most people start a business with a good product or service. Unfortunately, knowledge of your product does not always translate to good marketing and sales skills- this is why so many businesses struggle.

The GMC Coaching program is built on strong marketing fundamentals and based on twenty years of success and profitability with small and mid-sized businesses. In the GMC program you will utilize dozen of tools, read key articles and take specific action steps designed to focus your marketing attack.

In your GMC marketing package you will receive access to our private marketing web pages and marketing library to help you launch and maintain your marketing edge. Together with your trained Guerrilla Marketing Coach you will be challenged each week to maintain your focus, increase your skills and improve every aspect of your marketing attack.

Your Guerrilla Marketing Coaching Program begins the minute you set up your first call. Within 24 hours you will be e-mailed a marketing questionnaire containing twenty powerful questions designed to find out more about you, your business and your goals.

In the first telecoaching session you and your coach will discuss your business and design a coaching program to help you launch your marketing attack.

Your GM Coach will:

• Ask you key questions to open up your thinking about marketing
• Help you clarify what you are willing to do, when and how you will get it done
• Challenge your concerns and encourage you to "think big"
• Help you create and implement strategies that work
• Guide you to create a laser-focused marketing plan
• Help you develop Fusion Marketing Partners
• Listen with compassion and keep you moving forward
• Brainstorm ideas and solutions with no limits
• Encourage you to enjoy your journey and maintain balance

Your coach has experience in helping business people just like you increase their profits without enormous advertising and marketing expenses. A professional Guerrilla Marketing Coach knows how to individualize a strategy to your unique needs, saving you time, effort and mistakes.

How is coaching different from consulting? Therapy? Sports coaching?

Consulting. GM Coaching is a form of consulting. But the coach stays with the client to help implement the new skills, changes and goals to make sure they really happen.
Therapy. Coaching is not therapy. We don't work on "issues" or get into the past or deal much with understanding human behavior.
Sports. Coaching includes several principles from sports coaching, like teamwork, going for the goal, being your best. But unlike sports coaching, GM Coaching is not competitive or win/lose based. We strengthen the client's skills vs help them beat the other team. It's win/win.

Can I hire a GM Coach just for a short-term, special project?

Yes. Some clients hire a coach to help them accomplish specific goals or projects.

Q. How long do your individual clients work with you?

We recommend (but do not require) that our clients make a three-month commitment to the process. Our coaching relationship develops over time.