Guerrilla Marketing Coach- 8 Rules for Your Website
Dated 8/11/00
THE 60 SECOND GUERRILLA MARKETING COACH
Weekly tips to increase your small business profits
Volume I No. 3 - August 10, 2000
by Mitch Meyerson:
Director of The Guerrilla Marketing Coaching Program
Coach~Author~Speaker
www.gmarketingcoach.com
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Quote of the week:
"I'm a great believer in luck and the harder
I work the more I have of it."
Stephan Leacock
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8 Golden Rules for Your Website
1. Planning-- That means you must know ahead of time
exactly what you wish to accomplish with your website.
2. Content-- That's what's going to attract visitors to
your site, then keep them coming back for more visits on
a regular basis. Be a content provider.
3. Design-- There's a "hang or click" moment when people
first see your site. Should they hang around or click away?
Design influences their decision.
4. Involvement-- Guerrillas take advantage of the net's
interactivity by involving visitors rather than just
requiring that they read.
5. Production-- This refers to putting the first four
elements online. Easy-to-use software now can do this
job for you.
6. Follow-up -- People visit your site, email you, ask or
answer some questions. Guerrillas respond to their email
and stay in touch without hesitation.
7. Promotion-- You must promote your site online by
registering with search engines and linking with other sites,
while promoting it offline in mass media, mailings, or wherever
your name appears.
8. Maintenance.-- Unlike other marketing, a website requires
constant changing, updating, freshening, renewing. Like a baby.
from Mastering Guerrilla Marketing by Jay Conrad Levinson
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ACTION IDEA:
Review your website judging it from the rules listed above. Score
each category from 1-10 (1 means it needs a lot of attention). This
week do at least one thing to improve an area on your site or in
promoting your site that needs attention.
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TIP OF THE WEEK:
Make your e-mail signatures memorable by including your
tag line, offering free stuff and requesting a call to action.
For example:
Increase Your Profits With Low Cost-High Impact
Marketing Strategies
For 25 FREE marketing weapons visit www.gmarketingcoach.com
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(c)Copyright 2000 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
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