Guerrilla Marketing Coach- Magic Words
Dated 8/18/00
THE 60 SECOND GUERRILLA MARKETING COACH
Weekly tips to increase your small business profits
Volume I No. 4 - August 17, 2000
by Mitch Meyerson:
Director of The Guerrilla Marketing Coaching Program
Coach~Author~Speaker
www.gmarketingcoach.com
"The best selling marketing series in history"
***************************************************
Quote of the week:
"Good words are worth much, and cost little."
George Herbert
***************************************************
Guerrilla marketing is concerned not only with what you say in
your marketing, but also with how you say it. Saying the right thing
with the wrong words is a waste of time and money, in addition to
being a preventable error. Ouch!
One of the more intriguing aspects of the magic words is their
durability. Hard-nosed marketers have been using many of these
words since the turn of the century -- and here we are about to
witness the turn of another century, with these words still
generating sales for guerrillas across the nation.
Certain words have the power to turn prospects on and motivate
them to think the right thoughts. Put these in your marketing copy:
FREE * LOVE * SAFE * NEW * BENEFITS * RIGHT* YOU * SECURITY
*SALE * NOW * VALUE * ONLINE * FUN * SAVE * GAIN * MONEY *
HAPPY * ADVICE * HOW TO * DISCOVER * INTRODUCING * EASY *
PROVEN * PROUD * HEALTHY * GUARANTEED * FAST * PRECIOUS *
SECRET *SOLUTION * MAGIC * COMFORTABLE * PROFITS *
There words carry far more than the weight of one word. Use them
in your advertising, brochures, signs, letters, telemarketing,
presentations,wherever you can. They describe what people want.
They make people read on. They offer things that people are looking for.
Try them out and notice what happens!
Adapted from The Guerrilla Marketing Attack by Jay Conrad Levinson
***************************************************
ACTION IDEA:
This week pay attention to the words you use in your marketing copy
and also the words you use to describe your products or service. If you let your enthusiasm for your offerings influence your vocabulary-
you may be amazed at the results!
*************************************************
TIP OF THE WEEK:
Define your niche in thirteen words or less-- if you can't how can
you expect your clients to? Remember to talk about benefits and
use words that inspire.
**************************************************
GIVE A GIFT TO A FRIEND OR ASSOCIATE:
If you know someone who might benefit from this free newsletter,
feel free to forward it to them. We only ask that you please leave
the entire newsletter intact. Thank you.
************************************************
(c)Copyright 2000 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
Return to the Archive Index
|
