Guerrilla Marketing Coach - Customer Mailing Lists
Dated 9/9/00
THE 60 SECOND GUERRILLA MARKETING COACH
Weekly tips to increase your small business profits
Volume I No. 5 - September 9, 2000
by Mitch Meyerson:
Director of The Guerrilla Marketing Coaching Program
Coach * Author * Teleclass leader
www.gmarketingcoach.com
"The best selling marketing series in history"
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Quote of the week:
"Anyone who believes the competitive spirit in
America is dead, has never beeen in the supermarket
when the cashier opens another checkout line"
Ann Landers
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CUSTOMER MAILING LISTS
Customer mailing lists are the gold mine of an established business.
Keeping an existing customer (and increasing your business with him)
is far easier and much less expensive than finding a new customer.
Yet very few businesses spend enough time selling to their existing customer base. Start your customer mailing list the day you open and never stop
collecting names.
SEVEN WAYS TO GENERATE MAILING LISTS
1) Whenever you deal with someone who calls your business, take
her phone number number right at the start. If you offer to send
the person a brochure or free coupon, you've got her address.
2) When a customer leaves something (shoes for repair or
dry cleaning) or special orders something make sure you get
her address and phone number.
3) Run frequent contests or sweepstakes that require customers
to fill out a form with their address and phone number.
4) Install a prominent SUGGESTIONS box. This is good business
anyway, but also gives you a way to collect addresses. In
addition to placing them on your mailing list, personally respond
to each suggestion.
5) Create a free newsletter or catalog and offer it to anyone
who gives you their address and phone.
6) Find a good list broker in your local yellow pages. They
will be able to create a targeted mailing list based on the
specific demographic information you provide.
7) Put a fishbowl on your counter and invite your customers to
throw in their business cards to win something rom your store.
Adapted from The Guerrilla Marketing Handbook by Jay Conrad
Levinson and Seth Godin
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ACTION IDEA:
Expanding your mailing list requires intention. This week
go through the above list and implement as many ideas as
you can--or create new ideas of your own. Rememeber that
a strong personalized mailing list will be an invaluable
marketing weapon. The best time to start your mailing list
was the day you opened your business, the next best time
is today!
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TIP OF THE WEEK:
Keep constant and regular contact with people on your mailing
list.Send out birthday and holiday cards. Send a coupon good
for 10% off their next purchase. Send a thank you note to
anyone who makes a particularly large purchase. Clip newspaper
articles and send them to anyone who might find them of interest.
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GIVE A GIFT TO A FRIEND OR ASSOCIATE:
If you know someone who might benefit from this free newsletter,
feel free to forward it to them. We only ask that you please
leave the entire newsletter intact. Thank you.
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(c)Copyright 2000 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
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