Guerrilla Marketing Coach - Customer Loyalty
Dated 9/28/00
THE 60 SECOND GUERRILLA MARKETING COACH
Tips to increase your small business profits
Volume I No. 6 - September 27, 2000
by Mitch Meyerson
Director of The Guerrilla Marketing Coaching Program
Coach * Author * Teleclass leader
www.gmarketingcoach.com
"The best selling marketing series in history"
***************************************************
Quote of the week:
"When you don't take care of your customers, someone else does"
Anonymous
***************************************************
FOLLOW-UP: THE KEY TO CUSTOMER LOYALTY
A Customer is a very special person. Of the billions of people on
planet Earth, only a tiny fraction have chosen to do business with
you. They have selected your business on purpose. It is your
constant obligation-- though it should be a pleasure--to do what you can to improve the lives of these people: with valuable advice, with reduced prices, with previews of new products and services.
The only way to do it is by staying on touch, by breaking down the
barriers of apathy--on your part and theirs. Every Guerrilla knows
that 80% of business lost in America is lost not due to high prices
or poor service, but because of apathy after the sale. And what's
the opposite of apathy? You've got it-- customer reverence.
***************************************************
HOW CAN YOU SHOW YOUR CUSTOMER REVERENCE?
HERE'S SOME TIPS:
1) A thank you note within 48 hours of a purchase -24 hours is even
more impressive!
2) An offer of an item related to their purchase, tendered about 30
days after the purchase.
3) A questionnaire mailed about three months after your first contact.
The more you understand your customers, the better you can serve them.
4) A birthday card, easy to send after you've sent the questionnaire
and learned their birthday. Or a Thanksgiving card to thank them
for their business. Later you can expand this to graduation card for
your customers kids- you get the idea.
5) A newsletter sent weekly, monthly or quarterly. Remember to
give more than you ask by providing valuable information, and still
make an offer to sell something.
6) A time-limited offer that is revealed to your customers first
and to the general public in exactly one week.
7) A customer contest, guaranteed to be won by a customer and not
some bozo who has not yet discovered your offerings.
8) A special offer made at the anniversary of the exact date that
your customer made their all-important first purchase.
adapted for Guerrilla Marketing Excellence by Jay Conrad Levinson
***************************************************
ACTION IDEA:
This week choose at least two ideas from the above list. Then
take action with a specific and measurable step. You will be amazed
at the results!
***************************************************
TIP OF THE WEEK:
According to a recent study, a satisfied customer tells one friend,
a dissatisfied one tells nine friends. A Guerrilla focused on word
of mouth needs to focus on service.
**************************************************
GIVE A GIFT TO A FRIEND OR ASSOCIATE:
If you know someone who might benefit from this free newsletter,
feel free to forward it to them. We only ask that you please
leave the entire newsletter intact. Thank you.
************************************************
(c)Copyright 2000 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
************************************************
Return to the Archive Index
|
