Guerrilla Marketing Coach- Guerrilla Marketing Yourself
Dated 11/3/00
THE 60 SECOND GUERRILLA MARKETING COACH
Weekly Tips to Increase Your Small Business Profits
Volume I No. 10 - November 3, 2000
by Mitch Meyerson and Jay Conrad Levinson
Director of The Guerrilla Marketing Coaching Program
Coach * Author * Teleclass leader
http://www.gmarketingcoach.com
"The best selling marketing series in history"
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Quote for today:
"Enthusiasm is contagious. It's difficult to remain neutral or indifferent in the presence of a positive thinker.'
Denis Waitley
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GUERRILLA MARKETING YOURSELF
Whether you know it or not you're marketing yourself every day.
And to lots of people! You're marketing yourself in a quest to
make a sale, warm up a relationship, get a job, get connected,
get something you deserve. You're always sending messages about yourself.
Guerrillas control the messages that they send-- it's all about intention. Non-guerrillas send unintentional messages, even if
those messages sabotage their overall goals in life.
They want to close a sale for a consulting contract, but their inability to make eye contact or the mumbled message they leave
on an answering machine turns off the prospect.
Guerrillas send no unintentional messages
Unintentional messages erect an insurmountable barrier. Your job:
be sure there is no barrier. There are really two people within
you -- your accidental self and your intentional self.
Most people are able to conduct about 95 percent of their lives
by intent. But that's not enough. It's the other 5 percent that
can get you in trouble -- or in clover.
HOW DO YOU SEND MESSAGES AND MARKET YOURSELF RIGHT NOW?
With your appearance, to be sure. You also market with your eye contact and body language, your habits, your speech patterns.
You market yourself in print with your letters, email, website,
notes, faxes, brochures and other printed material. You also
market yourself with your attitude-- big time. You market
yourself with your ethics.
How people judge you:
Again, you may not be aware of it, but people are constantly
judging and assessing you by noticing many things about you.
You must be sure the messages of your marketing don't fight
your dreams. What are people using to base their opinions,
to make their decisions about you? Here are a few things to
consider:
* Clothing * Hair * Jewelry * Makeup * Business card * Glasses
* Smile * Eye contact * Posture * Tone of voice * Handwriting
* Spelling * Thoughtfulness * Office * Home * Nervous habits
* Handshake * Stationery * Writing ability * Phone use
* Enthusiasm * Energy level * Comfort online
* Keeping promises * Punctuality * Demeanor * Gratitude
* Sincerity * Initiative * Reliability * How well you listen
to them * They also notice passion -- or the absence of it.
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ACTION IDEA:
Now that you know these things, what should you do? Although
Ben Franklin himself said that three of the hardest things
in the world are diamonds, steel and knowing yourself,
here's a three-step plan to get you started on the road
to self-awareness and self-marketing acumen:
1. Write a positioning statement about yourself. Identify
just who you are and the positive things that stand out most
about you.
2. Identify your goals. Put into writing the three things
you'd most like to achieve during the next three months,
three years and then ten years.
3. State your measuring stick. Write the details of how
you will know when you've achieved your goals.
Be brief and specific.
To guerrilla market yourself, simply be aware of and in
control of the messages you send. Do that and your goals
will be a lot easier to attain.
adapted from Get What You Deserve: How To Guerrilla Market
Yourself by Jay Conrad Levinson and Seth Godin
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TIP OF THE WEEK:
Everyone in America is six handshakes away from everyone else.
So even if you don't know your biggest prospect personally,
you probably know someone, who knows someone, who does.
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GIVE A GIFT TO A FRIEND OR ASSOCIATE:
If you know someone who might benefit from this free newsletter,
feel free to forward it to them. We only ask that you please
leave the entire newsletter intact. Thank you.
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(c)Copyright 2000 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
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