Guerrilla Advertising Tips
Dated 1/24/2001
THE GUERRILLA MARKETING COACH
Weekly Tips to Increase Your Small Business Profits
Volume I No. 18 - January 22, 2001
by Mitch Meyerson
Director of The Guerrilla Marketing Coaching Program
Coach * Author * Teleclass leader
"The best selling marketing series of all time"
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Quote for today:
"A wise man will make more opportunities than he finds."
Francis Bacon
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TIPS FOR SUCCESSFUL NEWSPAPER ADVERTISING
* Make sure you have a strong headline. If the headline
doesn't grab them, the rest of the ad won't either.
* Emphasize the word FREE and repeat it when possible.
* Show a picture of your product or service in action.
* Include testimonials
* Make an offer. You need to ask the reader to act in some
manner. Add a sense of urgency to your offer by making it valid for
a limited time or limited quantity. Get those sales now!
* Put a border around your ad. Borders help small ads act like big
ones.
* Try adding color to your ad. Red, blue and brown work well. You
can't do this with tiny ads, but some newspapers allow color in
their larger ads.
* Don't change your ad because friends and family are sick and tired of looking at it. You will get tired of your ad a long time before your prospects will. Repetition and reinforcement are the keys to successful newspaper advertising.
* Don't be afraid to use lengthy copy. It's been statistically proven time and time again that ads with more copy draw better than those with less. You want to give the reader as much of the story about your product or service as possible. Tell a story that will compel them to buy.
* Say something timely in your ad. People read newspapers for
news, so your message should tie in with the news when it can.
adapted from the Guerrilla Marketing Handbook by Jay Conrad Levinson
and Seth Godin
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The Advertising Golden Rule: Repetition
Design and copywriting are crucial to the success of your
advertising, but always remember that repetition is the key.
For every three advertisements viewed, the average consumer will
ignore two. It takes an average consumer nine exposures to an ad before the ad is readily remembered. Thus, a specific ad should be
run at least 27 times in media directed towards a specific consumer niche before it is changed.
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HOT TIP OF THE WEEK
A terrific Guerrilla Marketing Weapon is offering a free teleclass
in your area of your own expertise. Be sure to provide a lot of valuable information, giving your students more they would expect.
This builds good will, name recognition and positions you as an expert. If you want to be a great teleclass leader, I'd recommend
you check out the excellent teleclass leader training at: http://www.teleclassinternational.com
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(c)Copyright 2001 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
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