Guerrilla Attitude
Dated 2/21/2001
THE GUERRILLA MARKETING COACH (tm)
Weekly Tips to Increase Your Small Business Profits
Volume I No. 21 - February 20, 2001
by Mitch Meyerson
Director of The Guerrilla Marketing Coaching Program
Coach * Author * Teleclass leader
http://www.gmarketingcoach.com
"The best selling marketing series of all time"
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Quote for today:
"The pessimist is one who makes difficulties of his opportunities;
an optimist is one who makes opportunities of his difficulties."
Reginald B. Mansell
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GUERRILLA ATTITUDE
An attitude that is mandatory if you're to be a guerrilla is outwardness. Inward focus works against you when it comes to marketing. Save that for your analyst's couch, and shine your light outward bound when you're marketing.
The insight you require is the knowledge that your marketing is not about you. It is not about your business. It is not about your product or your service. I hope you're clear on that because if
you're not, you'll blur up the other insights necessary for you to master guerrilla marketing.
There is always a very good chance that what you have to offer will mean a lot to your target audience. And there's a small but real chance that it will mean a great deal to them right now. Those
simple facts ought to mean a lot to you before you plunge headlong into a marketing attack. If you can adapt your mindset to just what your offering can mean to your prospects, you're thinking properly.
Since your attitude is centered around your customers, other facets
of your business will follow suit. Your service will pick up and customers will notice. The people you hire will share your attitude, and again, customers will notice. The way you run your business will never seem stale to them because you'll be innovative in ways to deliver customer bliss.
Focusing on your customer is the way to go, and "business as usual" now means "business as unusual" if you're to be a guerrilla with the right attitude, seeing things from your customers' point of view, meeting and then exceeding their expectations. That calls for
knowing where you're headed, what your competitors are doing and what your prospects customers are thinking.
adapted from Mastering Guerrilla Marketing by Jay Conrad Levinson
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TIP OF THE WEEK:
Make customer service your competitive edge. It's one area where
you, the true blue guerrilla, have the greatest advantage over
the big guys. Do it better than anyone else and people will take notice.
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HAVING TROUBLE GETTING NEW BUSINESS?
Let one of our trained Guerrilla Marketing Coaches help you develop
a marketing attack that gets results. Send us an e-mail: mailto:mitch@gmarketingcoach.com.
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(c)Copyright 2001 Mitch Meyerson
HAVE A GREAT WEEK!
-Mitch
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