Guerrilla Marketing Online Weapons
Charles Rubin and Jay Conrad Levinson

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100 Low-cost, high-impact weapons for online profits and prosperity.

By using the 100 strategies in this book, you can take advantage of the Internet's great marketing potential to increase your business opportunities. Guerrilla Marketing guru Jay Conrad Levinson and computer whiz Charles Rubin's straight-talking, no-nonsense guide is especially helpful for small and medium-sized businesses, but it will help any business define, refine, and put its message onto the Net with ease. It includes:

• Weapons to streamline your online presence: your email address and signature, company logo, canned messages, stationery, audiovisual aids, storefront, and packaging.

• Weapons to ensure online customer comfort: your electronic order form, delivery speed, payment options, pricing, feedback mechanisms, guarantees, weekly tips, demonstrations, sponsorships, free advice, and electronic gift certificates.

• Weapons to publicize and advertise your company on the Net: electronic billboards, server links, an electronic catalog, co-marketing and tie-ins, press releases, and press kits.

Paperback; 183 pages: $12.95

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