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 Guerrilla
Marketing With Technology
by Jay Conrad Levinson
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it Online Now!
Unleashing the full potential of your small business! How easy-to-use,
low-cost technology can:
Bring you closer to your customers
Give you access to cutting-edge information
Let you create professional marketing materials
Increase your profits
"No one knows how to use the weapons of the trade better than
Jay Levinson." --Entrepreneur Magazine
Marketing guru Jay Levinson's Guerrilla Marketing With Technology
is the resource for those who want to realize the full potential
of their small business through today's technology.
For more than twenty years, Jay Levinson has been arming small
businesses with the strategies and tactics to compete with the big
guys by substituting time, energy, and imagination for money. In
Guerrilla Marketing With Technology he shows how virtually every
aspect of a small business can be enhanced through technology. Even
with minimal investment in and experience with computers, databases,
and the Internet, small businesses can maximize their limited resources
and reap big profits. Without technical jargon, Levinson covers
all the basics to get even the most technologically shy up and running.
With Guerrilla Marketing With Technology you'll learn how technology
can help you to:
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Become a promotional powerhouse
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Manage growth by monitoring systems and processes simultaneously
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Speed up delivery schedules and manage inventory
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Become an information, knowledge, and resource hub
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Anticipate industry trends
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Attract new business and track existing customers
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Enhance relationships with partners, employees, customers,
and suppliers.
Chapters:
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The Unfair Advantage
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The Virtual Guerrilla
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Marketing Your Small Business
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The Business of Customers
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Zero to 60 in 30 Days
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Saving Money by Saving Time
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The Benefits of Collaboration
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Mining the Treasures of the Internet
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High Tech/High Return Marketing
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The Glowing Future for Small Business
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Also: Step-by-Step Guides
and 55 Technology Tips
Paperback, 211 pages,US$15.00
Published by Addison Wesley, 1997
ISBN 0-201-32804-6
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it Online Now!
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