Guerrilla Trade Show Selling
by Jay Conrad Levinson , Mark S. A. Smith & Orvel Ray Wilson

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New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales.

Guerrilla Trade Show Selling is a fast-paced, idea-packed, quick-reading book describing what you need to do, say, and think about to meet more people, get more leads, and close more sales at your next trade show. Here's a sample of what you get...

What to do before the show opens.

• The magic question that will increase the contact rate of your follow-up phone calls to almost 100%.

• How to virtually guarantee a successful show.

• How to feel great, even after a long show day.

• How to move visitors along.

• Checklists and time lines for your show success.

• Plus much, much more.

Paperback, 292 pages,US$19.95
Published by John Wiley and Sons, April 1997
ISBN 0-471-16568-9

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