Mastering Guerrilla Marketing
by Jay Conrad Levinson

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"Every book by Jay Levinson is worth reading." --Jane Applegate, author and small business syndicated columnist

Jay Conrad Levinson's newest book, Mastering Guerrilla Marketing: 100 Profit-Producing Insights You Can Take to The Bank, is now available.

Filled with nuggets of marketing astuteness for the 21st century, this new 251-page book gives small business owners specific marketing insights that can actually help them master the process of guerrilla marketing -- then transform their mastery into honest-to-goodness profits.

As Jay says in the book, "I can't think of anyone who types faster than I do. But marketing is changing much faster than I can type. Every day I learn of marketing tactics and practices that can make the difference between success and failure to guerrillas, and these pages are alive with state-of-the-moment marketing insights. The insights were selected for their timelessness. Most of them will still be true in 2100.

So much new and exciting marketing information is speeding down the information highway that it's hard to know the nuggets from the nonsense. The nuggets are in this book."

Chapters:

The Benefits of Mastering Marketing
Insights into Planning
Insights into Weaponry
Insights into Media
Insights into Online Marketing
Insights into Direct Response
Insights into People
Insights into Attitudes
Insights into Technology
Insights into Economizing
Insights into Attacking
An Insight into Action

Paperback, 251 pages,US$14.00
Published by Houghton Mifflin Company, 1999
ISBN 0-395-908752

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