A Note from Mitch
	Building Personal Power
	Featured Article: Your Hands-Free Marketing Machine
	Million Dollar Email Marketing Secret with Jimmy D. Brown: Turning Your Subscribers Into Partners

Dear Subscriber,

As many of you know, I am a big fan of automating as much as you can in your Internet business. That refers to capturing names, emails, setting up sequential autoresponders, digital product delivery, ad tracking and much more. In my experience, if you put the time in to set up these systems you will reap the financial benefits for years.

When I decided to write Success Secrets of the Online Marketing Superstars, I set up an automated mini-course long before I finished the book and was able to capture over 16,000 names in the first six months. If you want to see this first hand go to OnlineMarketingSuperstars.com

The beauty of setting up a mini-course in a sequential autoresponder system is you can take existing content and chunk it down into email messages. With the Superstars course, I set up an individual email for each topic such as Marlon Sanders' Online Branding Tips, Yanik Silver's Copywriting Secrets, Jay Conrad Levinson's Guerrilla Marketing Strategies, Jimmy D. Brown's E-mail Marketing Tips and more.

Our first article in today's issue is based on my book Six Keys To Creating The Life You Desire and is entitled, "Building Personal Power". As many of you know the world is a mirror of our inner belief systems and to create real change we have to look at change from the inside out. I think you will find it helpful if you are looking to create lasting change in your life.

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Quote For The Day:

"If everyone says you are wrong, you're one step ahead. If everyone laughs at you, you're two steps ahead." ~ Charles Chic Thompson, Top Ten Creative Rules of Thumb

The first featured article is entitled:

Building Personal Power

To Read Click here

Your Hands-Free Marketing Machine
(excerpted from Online Marketing Superstars)

The benefits of automation are so numerous you can’t afford to ignore them. Automate your online efforts correctly and you'll reap the rewards. The primary benefit of “hands free” marketing is selling to your customers 24 hours a day, 7 days a week. Other benefits include:

Cost Reduction: Automation reduces your costs across the board. Everything from long distance phone bills to direct mail postage, and reducing the need for hiring additional customer service and support staff.

Easy to Run: The number one complaint of most business owners is their inability to be away from the business. Your business becomes much easier to run and your presence becomes optional with online automation. With most systems you can quickly and easily check your sales and orders from any web browser.

More Time: You gain more time to focus on priorities for the strategic growth of your company and to address those smaller problems that accumulate otherwise. This newfound discretionary time comes without your money-making activities coming to a halt, or hiring and training staff, while you finally take that vacation.

Happy Customers: Automation lets you serve your customers faster and more efficiently and raises your customer satisfaction levels. If you have employees, they can focus on other higher-value functions that demand human intervention. Automation also reduces the demand for the high cost of customer service representatives.

Targeted Marketing: While building your customer base, your prospects can be segmented. Once they respond to a specific offer, put them on a segmented list that identifies them, topics that interest them, products they want, and other personal preferences. Now you’re able to market to your prospects more efficiently and personally with custom offers to produce larger profits.

Competitive Advantage: Automation gives you an edge over your competition. You can devote more time to identify additional opportunities, enhancing customer service, and selling more to your best clients.

The value of your business comes down to the size and quality of your customer base. If there’s no market demand or buyers, then your business has little value or life expectancy! Capture the names and email of prospects when they visit your web sites. The fact that they clicked to your site shows they’re interested. Rarely does a customer buy on their first visit to your site and they’re just as unlikely to ever return without an invitation and further persuasion.

Permission-based Opt-in: Seek the permission from your visitors to put them on your email list. Send them additional information or preferred access. Use an unblockable, strategic pop-over window to have an offer appear automatically. A small script, like the Easy Opt-in script provided by EasyWebAutomation, works with a time delay on entry or exit to your sites. This tactic alone instantly increases opt-in conversions by as much as 30 to 40%. Once they’ve opted in to your list, they’ve ‘raised their hand’ and identified themselves as part in your target market. Now feed them value-based, timely, rich content that encourages them to return to your site where you’re more likely to convert them into customers.

Capturing email addresses: Automate the most important role of your web site: capturing the email addresses of all your prospects. Your mailing list is critical to all your marketing and literally your most valuable asset. Offer special reports, ezines, newsletters, insider information, mini-educational courses, advice, or free trials to entice visitors to share their name and email. When the data is entered, it is automatically placed in your database and added to the appropriate list. Then, email promotions and other benefits over time to build your relationship and gradually earn prospect’s trust, leading to more sales and frequent purchases.

Automatic Response and Communication: Once you have their email address, put autoresponders to work. These automatically distributed email messages are to motivate prospects to revisit your site for the latest offers. Create customized, brief, friendly, and conversational messages as content for your autoresponders.Do you read long email? Email should be used only to direct traffic to your sites not to deliver a ton of content.

A second key to success is increasing customer confidence

To build your online business it's vital that you have an ecommerce plan. Letting your customers place orders on your website is the major component. The key to the most profitable ecommerce today is the ability to influence prospects to confidently share their personal and financial data while making purchases.

‘Pushing’ your shopping cart: You'll notice a little shopping cart icon on many retail websites. Or perhaps when you click on a product, you’re invited to add it your shopping cart. A shopping cart is at the heart of your selling process online. No cart – no orders! What better way to assist consumers than with a shopping cart that operates in exactly the same way it would in a grocery store?

How a shopping cart works: Picture this: you’re cruising down the aisles while pushing your shopping cart along grabbing items and adding them to your cart. At the checkout you make the final decision about the items and discard any you don’t want. An online shopping cart works in exactly the same way. Carts are used by millions of websites worldwide.

Instant Delivery: Demand a shopping cart system that handles automatic digital product delivery. Net shoppers want to download your product instantly if it’s software, music, or digital information, like an ebook. This is important because when it comes to the Internet today, timing is everything! Failing to take advantage of a shopping cart system severely limits your online capabilities.

Is it safe?: This remains the most frequently asked question about online shopping. A few years ago most people were concerned about using their credit cards online. With ever-evolving security features on Internet browsers these days, using your credit cards online is actually safer than using it at the local gas station. Implementing an online shopping cart makes it much safer to use credit cards online. A shopping cart employs something called a digital converter. You’re given a secure certificate ensuring that your credit card and personal information is encrypted through the Internet browser. This makes it impossible for anyone to grab your data and steal it. The presentation of your order form and shopping cart application increases the trust your customer has in your online order system and makes them more likely to purchase. Point out any and all the security features on your site with written explanations and related logos and symbols.

Conclusion
The Internet is extremely competitive. The right strategy combined with powerful and practical systems gives you an edge over your competitors. You’ll attract more customers and spend less time, money, and energy winning them over. By automating your sales and marketing processes online, you’ll see big profits sooner and more often! Automation services and software leverage the best technology available to make you money day and night, whether you’re there or not!

Special offer for subscribers of Mitch Meyerson's ezine:

If you are interested in purchasing the best Shopping Cart System on the net, for a time-limited period, receive the Online Marketing Superstars Home Study Course ($119 value) as a bonus. (This offer may end at any time.) EasyWebAutomation.com