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Bio
Issue 91
4-23-04
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The
Guerrilla Marketing Coach and
Online Marketing Superstars Ezine
Weekly
Tips To Increase Your Profits
By
Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
www.MitchMeyerson.com |
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A
Note from Mitch |
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Featured
Article: How to Seduce Your Web Visitors |
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Teleclasses |
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Market
Place |
Dear
Subscriber,
Welcome to the Guerrilla Marketing Coach e-newsletter!
I've spent this past week back in Chicago.
The band I played in during college had
a reunion concert and it was great to jam
with those guys again. --------------------------------------------------------------------------------------------
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 Second,
there is a special free telecall this
Tuesday hosted by the creators of AudioGenerator.
As many of you know, this is a program I
use and highly recommend. If you're thinking
about adding audio to your website, The
Power of Online Audio is the call to
attend. To
register and receive the telephone number,
click here.
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Last issue,
we asked you about your dreams. We got a
larger response than we anticipated and
realized we don't want your dreams to stop
with us. There's a huge community here and
somehow we can help each other. If you missed
last week's issue, here's the question:What is
your unrealized business dream? Are you ready to take steps and make this
happen?Let us know and maybe we can share it with our group and who
knows create some energy to help you out. To email us your dream
click here
OK on
to marketing
:) In today's issue we are proud to feature an excerpt from my Home Study Course,
Online
Marketing Superstars. Maria Veloso
explains the importance of your copy to
draw your visitor in. Today's article How
To Seduce Your Web Visitors is not to be
missed.
We hope you enjoy
this issue,
To Your Continued Success!
Mitch
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This came to your inbox because you signed up for our Guerrilla
Marketing or Online Marketing Superstars e-zine. **If you
no longer want to receive this, please follow the unsubscribe
instructions at the bottom of your newsletter. **
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Quote For The Day:
'A man’s true wealth is the good he does in this
world..' --Anonymous
How to Seduce Your Web Visitors
excerpted from
Online Marketing Superstars
by Maria Veloso,
Director of
Web Copywriting University
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Seducing your web visitors is like a dance,
wherein you lead and they follow. You
make a move, they respond accordingly, you take another step and they follow
your lead in a seamless relay that
ultimately leads to the sale.
The only objective of your headline is to
get your prospect to read the opening sentence.
The only objective of your opening sentence is to get your prospect to
read the second sentence. The only
objective of your second sentence is to get your prospect to read the third
sentence – and so on and so forth until the prospect pulls out his/her credit
card and buys what you’re selling. When
the sale is consummated, the seduction is complete. But if you let go at any step, the sales
process comes to a screeching halt.
Using the dating example once again, which
of the following opening lines would get a positive response from a woman?
A: “I’m a movie producer, I own a mansion in
the Hollywood Hills, and that’s my Porsche parked across the street. So what’ll it be – your place or mine?”
OR
B: “Excuse me, Miss. My friend and I can’t seem to agree on
something. Was it Russell Crowe or Mel
Gibson who starred in ‘Gladiator?'”
Most people would agree that opening line A
would strike out – and maybe even warrant a slap in the face. And yet that’s exactly how most marketers
sell on the Web. They virtually say to
their web visitors, “I have the world’s greatest widget at the cheapest
price. Buy it now!”
Now, let’s take a look at opening line
B. It certainly wouldn’t offend a woman,
and it’s likely to get a polite response.
But where does the seduction come in, you ask?
That’s the whole point. The seduction starts by getting someone’s
attention and putting that someone in the proper frame of mind to know you
better. No matter how good your offer
might be, the online population is still a skeptical bunch – and they’re not
likely to buy unless they know you and trust you.
On a website, you don’t start selling the
moment your web visitor arrives. All you
want initially is for your prospect to respond
to you in some way. Then, you get a
virtual dialogue going and build rapport that paves the way to the sale. Isn’t that the objective of all
direct-response marketing?
How exactly do you get your prospect to
respond on a website? Some of the most
powerfully seductive mechanisms I use are involvement
devices.
Involvement devices are devices used to get people “involved” with your sales
copy. They magnetize people to read
every word of your copy. Getting your
website visitors to read your copy is Job 1 if your objective is to sell them
something.
When you use involvement
devices, you effectively “own your audience.”
That is, you hold your audience captive.
This
was excerpted from Mitch Meyerson's Online Marketing
Superstars Home Study Course.
Go
here for the full scoop.
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Your
Coaching Fieldwork: Re-read your
marketing copy from a 'seduction' point
of view. Do you get your prospect's attention
in a way that leaves them wanting to know
you better? Or do you demand them to buy
your product 'right now?' Prospects buy
from businesses they know, like and trust.
What are two steps you can take to present
your copy in a more friendly manner?
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How
Color Affects Your Marketing - Revisited
We received a lot
of positive feedback on our issue on Colors, however
several of you wrote
in to say we neglected to include the color Yellow.
This is for our yellow-lovers out there...
Yellow is an optimistic
color that almost always evokes a positive response.
Yellow gets you motivated; it stimulates creative and
intellectual energy; it's cheerful and easygoing.
Yellow represents
'courage' in Japan and is the color for merchants in
India. Yellow ribbons are used to welcome someone home.
Be careful, though, it can be the color of cowardice
and deceit. This 'happy color' is favored by people
of high intellect.
Use yellow with orange
to carry out a healthy theme. Use it with blue for high-contrast
or gray for high-tech.
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Upcoming
Teleclasses
"How To
Write Web Copy That Gets Readers To Click
The Order Button"
with Mitch Meyerson
and Online Marketing Superstar Yanik Silver
"How
To Get More Sales From Your Website"
with
Mitch Meyerson and Traffic Conversion Specialist
Alex Mandossian
Both of these
teleclasses will be held in May. Stay tuned
for more details! |
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Successful marketing is achieved
through strategic, creative branding.
With your budget in mind, carterdesignworks offers cost effective identity packages, visually enticing
print collateral, imaginative Web design and unparalleled client service. You
only have one shot at a first impression. Make a statement. Get results. carterdesignworks
877.239.2391
www.carterdesignworks.com
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Add
Flash Audio To Your Website And Increase Your Conversion
Rate up to 300% (for only $1!)
This
Tuesday, April 27, there will be
a special telephone call with the creators
of AudioGenerator on The Power of Online
Audio. If you have ever wanted the full
story on adding audio to your website, this
call is it. The call is free and it will
only take an hour of your time. Go
here to register for the call. Be sure
and turn your speakers up.
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Are
You Ready to Add E-commerce to Your Website?
This
is the best shopping cart system we have found and at
a price you can afford. We think you will agree. Click here
for more information. (Bonus- I am offering a 45 minute quick start
coaching session where I will tell you exactly how to use
this system)
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If you'd like to become a Certified
Guerrilla Marketing Coach, our
next certification class begins on May 3, 2004. For all the
details, click here
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"It was like a switch in my brain flipped: I now can think with a
marketing mindset. I revamped all of my materials and strategies and saw
an immediate increase in the number of new clients in my practice."--Isabel Partlett, Business and Personal Coach
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Would you like to have your ad here?
Reach
almost 50,000 entrepreneurs and small business owners.
Contact peggy@gmarketingcoach.com
for more information.
Let
us know what you think!
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you enjoy our new format or if you have any difficulty reading this HTML
e-zine please let us know.
email : peggy@gmarketingcoach.com
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(c) Copyright 2004 Mitch Meyerson, 400 N Coronado, Chandler
AZ 85224 mitch@gmarketingcoach.com
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