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Bio
Issue 92
4-30-04
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The
Guerrilla Marketing Coach and
Online Marketing Superstars Ezine
Weekly
Tips To Increase Your Profits
By
Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
www.MitchMeyerson.com |
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A
Note from Mitch |
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Featured
Article: How to Know What Your Customers Need |
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Teleclasses |
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Market
Place |
Dear Subscriber,
Welcome to the Guerrilla Marketing Coach e-newsletter!
In today's issue we are proud to feature another
excerpt from my new Home Study Course,
Online
Marketing Superstars. In this chapter, master copywriter David Garfinkel explains how to find out
exactly what your customer needs and offers a different approach to reaching
your prospects. David is one of the top copywriters in the world and we are
very proud to have him in our book.
On another note, I want to share
with you my secret for doubling my effectiveness in 2004. Simply put, I now
spend my time going with my strengths and delegating the tasks I tend to
avoid.
For me, I love to create new ideas, brainstorm with others, create
business to business partnerships and find creative ways to make money on the
net. However, I don't like having to manage all the the day to day details
of my business like making payments, responding to every email and writing
every sentence of copy. So I finally decided to let go of some control and
found someone who is a master of all the tasks I tend to avoid. My suggestion
to you is, if you are like me, it will payoff to do the same.
In
fact, if you are looking for someone to organize your business and make sure
it is running in top form, my own personal assistant and business manager is
available to take on just a few new clients. To find out more click here.
We hope you enjoy
this issue.
To Your Continued Success!
Mitch
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Quote For The Day:
'Procrastination is the thief of time.' --Edward Young
How to Know What Your Customer
Needs
excerpted from
Online Marketing Superstars
by David
Garfinkel
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One
of the biggest mistakes that marketers make is in
the way they approach their customer. They have something that they want to sell. They
either have an online product, or a business service, or their own personal
services. Whatever it is, they start focusing on what they want to sell first,
and then they start coming up with features and benefits and so forth, instead
of focusing on the customer.
What I always advise people to do is take a few
steps back before you even introduce the product, and think about who your
customer is. What’s on his or her mind? You want to get into your customer’s
head a little bit with some specific questions, and once you do that, it makes
it so much easier to write copy that really works.
And
then I go a little deeper. I don't just try and figure out what
they need. I would ask this question:''What is the one overriding problem in
their life that they haven’t been able to solve, or that they believe is too
expensive to solve, or too difficult to solve, that you can provide a solution
to?'' Figure out what that problem is, and how they talk about it, how they
think about it.
Now you know who they are, and you know what their problem is. You now think,
''What is the biggest promise I can make about the unique solution that I
can offer them? And can I subsequently prove in my copy that I can deliver it?''
People go through those steps. Figure out who’s the customer, what’s their
problem that you can solve, and how do they talk about or think about the
problem, how are they aware of it, how do they experience the problem? Start there before you start writing your copy. You'll
be miles ahead of most
everybody else, and you stand a good shot at making some sales.
This
was excerpted from Mitch Meyerson's Online Marketing
Superstars Home Study Course.
Go
here for the full scoop.
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Your
Coaching Fieldwork: Answer the
questions David asks in regard to your own
customer base. Who is your customer? What's
the problem that you can solve? How does
your customer think and talk about the problem?
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The
Advertising Golden Rule - Repetition
Design and copywriting are crucial to the success of your
advertising, but always remember that repetition is the key.
For every three advertisements viewed, the average consumer will
ignore two. It takes an average consumer nine exposures to an ad before the ad is readily remembered. Thus, a specific ad should be
run at least 27 times in media directed towards a specific consumer niche before it is changed.
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You
Only Have One Shot at a First Impression. Make a Statement.
Successful marketing is achieved
through strategic, creative branding.
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print collateral, imaginative Web design and unparalleled client service. You
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877.239.2391
www.carterdesignworks.com
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Let
us know what you think!
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you enjoy our new format or if you have any difficulty reading this HTML
e-zine please let us know.
email : peggy@gmarketingcoach.com
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(C) 2007 Mitch Meyerson
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