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Bio
Issue 93
5-07-04
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The
Guerrilla Marketing Coach and
Online Marketing Superstars Ezine
Weekly
Tips To Increase Your Profits
By
Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
www.MitchMeyerson.com |
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A
Note from Mitch |
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Featured
Article: How Guerrilla Marketing is Different From
Traditional Marketing |
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Teleclasses |
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Market
Place |
Dear Subscriber,
Welcome to the Guerrilla Marketing Coach e-newsletter!
In today's issue we are proud to feature an
excerpt from the Guerrilla
Marketing Toolkit. 'Guerrilla Marketing'
is a term that has been tossed around for
a long time, but what puts the 'Guerrilla'
in Marketing? Find out what distinguishes
this brand of marketing from everything
else and why it is the best-selling marketing
series of all time.
We had
an overwhelming response to my 28 Day
Internet Marketing course with Terry Dean. We
want to remind you that it contains four
audios of laser-focused marketing strategies
for under $100. Click
here for the full story.
If you
missed last week's issue, How to Know
What Your Customers Need, you
can read it here. We hope you enjoy
this issue.
To Your Continued Success!
Mitch
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Quote For The Day:
'The highest form of public relations is human
relations. People like to buy from friends, so it is crucial to make the
human bond before you can make a lasting business bond.' --
Jay Conrad
Levinson
How Guerrilla Marketing is
Different From Traditional Marketing
excerpted from
The
Guerrilla Marketing Toolkit
by Jay
Conrad Levinson and Mitch Meyerson
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Guerrilla Marketing is a phrase thrown around quite frequently, but what does it
really mean? What puts the 'Guerrilla' in Marketing?
Here is the answer to that question.
1.
Instead of investing money in the marketplace, you must invest time, energy
and imagination.
2. Instead of using guesswork in your marketing, you
use the science of psychology; actual laws of human behavior
3.
Instead of concentrating on traffic, responses or gross sales, profits are
the only yardstick by which you measure your marketing.
4. Instead of
being oriented to companies with limitless bank accounts, Guerrilla
Marketing is geared to small business.
5. Instead of ignoring customers
once they've purchased, you have a fervent devotion to customer follow-up.
6. Instead of intimidating small business owners, Guerrilla Marketing
removes the mystique from the entire marketing process and clarifies it.
7. Instead of competing with other businesses, Guerrilla Marketing
preaches the gospel of cooperation, urging you to help others and let them
help you.
8. Instead of trying to make sales, Guerrilla Marketers are
dedicated to making relationships, for long-term relationships are paramount
in the new millennium.
9. Instead of believing that single
marketing weapons such as advertising or a website work, Guerrillas know
that only marketing combinations work.
10. Instead of encouraging you to
advertise, Guerrilla Marketing provides you with 100 different marketing
weapons; advertising is only one of them.
11. Instead of growing large
and diversifying, Guerrillas grow profitably and then maintain their focus,
not an easy thing to do.
12. Instead of aiming messages at large groups,
Guerrilla Marketing is aimed at individuals and small groups.
13.
Instead of being unintentional by identifying only mass marketing, Guerrilla
Marketing is always intentional, embracing even such details as how your
telephone is answered.
14. Instead of growing linearly by adding new
customers, Guerrillas grow geometrically by enlarging the size of each
transaction, generating more repeat sales, leaning upon the enormous
referral power of customers and adding new customers.
15. Instead of
thinking of what a business can take, Guerrilla Marketing asks that you
think of what a business can give in the way of free information to help
customers and prospects.
16. Instead of ignoring technology in
marketing, Guerrilla Marketing encourages you to be techno-cozy and if
you're techno-phobic, advises you to see a techno-shrink because
techno-phobia is fatal these days.
17. Instead of being me-marketing and
talking about a business, Guerrilla Marketing is you-marketing and talks
about the prospect.
18. Instead of attempting to make a sale with
marketing, Guerrilla Marketing attempts to gain consent with marketing, then
uses that consent to market only to interested people.
This
was excerpted from Mitch Meyerson's Guerrilla
Marketing Toolkit Home Study Course.
Click
here for the full scoop.
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Your
Coaching Fieldwork: It would be
next to impossible to implement all 18 Principles at
once. Choose two Principles to focus on
this week and begin to implement it in your
business. Do you need to improve your follow-up
(#5) or increase your technical proficiency
(#16)? Set your intention on the most beneficial
step you can take, then do it - it's the
Guerrilla Marketing Way! (#13)
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Guerrilla
Marketing in Action
People
will always spend money to solve a problem before
they will spend to improve something that is already
OK.
Guerrilla
Marketing florist Hugh Atkinson knows this is true in
every area of life and not just business-to-business
marketing. After all the social expressions of the year-end
holidays, flower sales can drop off until Valentine's
Day.
His solution
is a small road sign that simply asks, "How
mad is she?" He's never had a busier January,
thanks to his sign.
Do you
have a Guerrilla Marketing in Action story? Send
it to us and you might see it here!
Mitch Meyerson is a consultant, author and coach and the
CEO of Guerrilla Marketing Coach. Over the last 20 years has been
helping clients break through barriers in their personal and professional
lives.
He is the author of six personal development books and
audios including Six Keys To Creating The Life You Desire, When Is Enough
Enough? When Parents Love Too Much and Designing The Life Of Your Dreams.
His books appear in over 21 languages and he has been featured on
the Oprah
Winfrey show.
He is also the Founder and Creator of The
Guerrilla Marketing Coach Certification Program and has personally trained over
60 marketing coaches.
 He
is now accepting three new clients for individual
coaching and mentoring. If you are interested,
send
us an email and we will set up a phone
consultation.
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Reach
almost 50,000 entrepreneurs and small business owners.
Contact peggy@gmarketingcoach.com
for more information.
Let
us know what you think!
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(C) 2007 Mitch Meyerson
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