Mitch Meyerson
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Issue 96
5-28-04

The Guerrilla Marketing Coach and
Online Marketing Superstars Ezine


Weekly Tips To Increase Your Profits

By Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
www.MitchMeyerson.com

In Today's Issue:

A Note from Mitch

Featured Article: The Secret Technique to Increase Your Sales...

Teleclasses

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Dear Subscriber,

 Welcome to the Guerrilla Marketing Coach e-newsletter.

Major Update

Our very popular Free Online Marketing Superstars 8 Part Mini-course has been updated with audios! You won't want to miss this.

You will receive hot Online Marketing Tips from the sharpest minds in the world, flash audios AND if you are in a hurry you can read all the issues right now! Even if you've received this course before, I think you'll agree these changes will add tremendous value to your business.

To sign up fill in your first name and email address in this form (we NEVER share our list and you can unsubscribe at any time)

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This issue I will be discussing one of my favorite topics of all-- automating your business. If you are at all like me you are looking for ways to generate more passive income for your business. Today's issue will show you exactly how!

To Your Continued Success!

Mitch

 

 



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Quote For The Day:

'We're drowing in information and starving for knowledge.' ~Rutherford D Rodgers

Featured Article




The Secret Technique to Increase Your Sales

by Mitch Meyerson and the pros from EasyWebAutomation

WARNING: Do not read this unless you wish to increase your sales dramatically.

We'd now like to share a secret about marketing with you. This is rather long, but I would like to ask that you give us a few minutes of your time to read this because it is guaranteed to increase your business.

We have done numerous studies on successful sales people. We have found the one key consistent factor that distinguishes exceptional sales professionals from mediocre ones. Would you like to know what this powerful factor is?

Knowing and applying this same technique, you too can increase your sales too.

That secret technique is: Persistent and Consistent Follow-up.

At first, this may sound simple and obvious, but you will be surprised how many people don't do this or do this incorrectly.  We'd like to show you how to do it effortlessly using EasyWebAutomation.

The key to increasing your sales from your website is your ability to follow up with your customers and communicate with them on a regular basis, just like really good professional sales people.  The obvious question that begs to be asked is, how do you follow up with people who visit your website?  To be able to send follow-ups to your customers, you first need to capture their email addresses.  Here are two ways you can do this:

1)  Give something of high perceived value away

2)  Sell something at a low entry level price

Some examples of items you can give away are a free report, a free sample, or a draw for prizes.

The key to being able to send follow-ups to your customers is the EasyWebAutomation Autoresponder module.  Using this module, you can create a series of emails designed to consistently communicate with your customers. You can set your autoresponder series up to automatically email your customers at predetermined intervals. For example, as soon as they request your free report, they will receive the first email in the series. And you can set the rest of the series to arrive every 2 days, or once a week, or whatever time frame you decide is best. You can create a follow up series with as many messages as you want that goes for as long as you want. You can also create an unlimted number of Autoresponders each for a different product you sell if you want.

EasyWebAutomation also has a form that allows you to capture your customer's information from your website for this purpose. You can combine the form with our Autoresponder follow up series to send follow up messages to your customers.  Imagine being able to send follow ups to your customers every 30 days for the next 10 years!

This the system I use to automatically send out the Online Marketing Superstars 8 Part Mini Course. You may not even know who subscribed until they order a product from you!

I know some of you may be thinking, this is too complicated and too much hassle.  Let me ask you something.  Why are you starting your online business in the first place?  Are you serious about your business?  Are you committed to its success?  If you are, then don't you owe it to yourself to use the tools that will give you the best possible chance to succeed? Did you know that over 90% of small businesses fail within the first 12 months?  Would you like to be one of the 10% who have succeeded, or like the 90% who failed?

Another great way EasyWebAutomation can dramatically increase your sales is its ability to send follow up messages to your customers AFTER they buy from you.  We have already talked about our system's ability to send follow-ups to your customers.  Now imagine being able to send follow-ups to them after they have bought from you.  Why would you want to do this?  Let me give you an example:

Let's say you sell weight loss supplements.  Using EasyWebAutomation, you can automatically send a follow up email to your customers every 30 days to remind them to come back to your site to order refills.  You can also take advantage of the autoresponder feature by giving them other great tips on how to more effectively lose weight. This way, your customers will come to trust you and be more willing to do more business with you. You can also tell them about other products you sell that will help them with their weight loss objective.

Research has shown that customers are much more willing to buy from someone they have already done business with than from a complete stranger.  Once a customer has bought from you, the chances of them buying from you again are very good.  Take advantage of this human phenomenon to increase your sales effortlessly and automatically.

You can also use EasyWebAutomation to send broadcasts to your customers.  Why would you want to do this?  It is another way for you to increase your sales.  Let me give you another example:

Let's say you sell chocolates and Christmas is around the corner. With our broadcast feature, you can send a broadcast to your customers to remind them that chocolates make great Christmas presents and that you have the best chocolates money can buy.

These techniques are proven by advanced sales and marketing professionals as ways to increase sales. We have covered just a few of the many powerful features of EasyWebAutomation. Do yourself a favor and find out more.

GETTING STARTED

Ready to get going? EasyWebAutomation is designed to be easy for you to setup on your own. Of course, if you run into trouble, you can always email me. To get started, click on the above link and create a new trial account. For $3.95 you get a full 30 days to test the whole system. It's easy to set up with our setup wizard and you'll also receive our online user guide. Sign up today. If you don't like it just cancel, but you will learn a lot about automating your online business.


Your Coaching Fieldwork:

What are two ways you can improve your customer follow-up? Make one a short-term goal that you can implement this week and the other a longer-term goal that will ensure follow-up into the next year.

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Guerrilla Marketing Tip

People buy from businesses they know, like and trust. When they happen across your website for the first time, they haven't gotten to know you, like you and trust you. If you do nothing, they will leave and probably forget about you. If you are a smart marketer, you'll ask them for their email address and begin developing a relationship with them.

About Mitch Meyerson

Mitch Meyerson is a consultant, author and coach and the CEO of Guerrilla Marketing Coach. Over the last 20 years has been helping clients break through barriers in their personal and professional lives.

He is the author of six personal development books and audios including Six Keys To Creating The Life You Desire, When Is Enough Enough? When Parents Love Too Much and Designing The Life Of Your Dreams. His books appear in over 21 languages and he has been featured on the Oprah Winfrey show.

He is also the Founder and Creator of The Guerrilla Marketing Coach Certification Program and has personally trained over 100 marketing coaches.

If you are interested in working with Mitch, send us an email and we will set up a free phone consultation.


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Solutions for Your Business and Personal Life

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(C) 2007 Mitch Meyerson