Contact Mitch Issue 97 6-4-04

The Guerrilla Marketing Coach and Online Marketing Superstars Ezine Weekly Tips To Increase Your Profits By Mitch Meyerson Founder of Guerrilla Marketing Coach Author of Online Marketing Superstars.com www.MitchMeyerson.com

Find out what Seth Godin and Yanik Silver are saying

Dear Subscriber,

Welcome to the Guerrilla Marketing Coach e-newsletter.

We have some exciting news. Over the last six weeks I have worked closely with Al Lautenslager, author of Guerrilla Marketing in 30 Days, to create a six-session, high-impact Audio Coaching Program for the Guerrilla Marketing Toolkit. In this program, we take you step-by-step and share our favorite marketing tactics and strategies and most importantly give you action steps every single week to increase your profits. This entire 6-Session Audio Coaching Program is $27 when you purchase the Toolkit.

This issue I will continue discussing one of my favorite topics of all-- automating your business. If you are at all like me you are looking for ways to generate more passive income for your business. Today's issue will show you exactly to measure and track how well your business is doing!

If you missed last week's edition on The Secret Technique to Boost Your Sales, you can read it here.

To Your Continued Success!

Mitch

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Quote For The Day:

'Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.' --Mark Twain

What You Absolutely Need To Know About
Tracking Your Marketing Campaigns
by Mitch Meyerson and Peggy Murrah

A system that tracks click-throughs is a very useful tool, but nothing new to the web. In its simplest form, an adtracker will tell you how many people visited a specific page. Suppose you wrote a very detailed article describing a facet of your business and you wanted to know how many people who read it clicked over to your website for more information. Or perhaps, you spent advertising money and you wanted to know if it generated any click-throughs to your shopping cart. In these instances, you would add a specific code (the 'adtracker') to the web page you listed in your article or advertisement. This code would track the number of times that particular page was viewed.

A more advanced adtracker will tell you more than just click-throughs to a webpage. One particularly useful feature is that of lead generation. This will tell you how many people were interested enough to subscribe to your newsletter or request more information. Many adtracker programs will also give you a 'lead-click conversion.' These numbers are very important if you are doing any kind of metrics, or measuring. For example, Google Adwords requires you to maintain a 0.5% click-through rate or they will disable your ad.  That number isn't very large, but if you have it as a benchmark and your campaign shows a 2.4% click-through rate, you know immediately you are doing something right. On the other hand, if you're showing a 0.2% conversion rate, you know you'll need to try something different.

Another very important number adtracker statistics will give you is that of sales! That's what we're all looking for - the ka-ching of the Internet cash register. A good adtracker system will tell you the number of sales, the amount of the sales and your sales-click conversion rate. It's a general standard that websites will make a 1% sales conversion. That means if 100 people visit your website, 1 will make a purchase. Without these adtracker statistics, or measuring, it would be very difficult to tell if your website was doing better or worse than the proverbial average.

A final number that relates to sales conversion is your visitor value. Based on the number of visitors to your website and the total purchase amount, a good adtracker system will tell you how much each visitor is worth to you. For example, say you run a campaign that draws 406 visitors to your website. Of those, 25 sign up for your newsletter. That gives you a 6.2% lead-click conversion rate. Those 25 did not make a purchase, but they 'raised their hand' and said they wanted more information.

Now, suppose 6 of those 406 visitors purchased your product for a total sales amount of $1183. That's a 1.5% click-sale conversion rate. And the final number, $2.91 in this example,  is your visitor value. That means that every time someone visited your website, you made $2.91.

If you want to increase that number, you know you'll have to rewrite some of your sales copy or redesign part of your website. You'll have to test, measure and test again.

Ad trackers do much more than just 'track ads.' A good tracking system will give you a wealth of information that you can use to increase the effectiveness of your website.

GETTING STARTED

Ready to get going with your own adtracker system? EasyWebAutomation is designed to be easy for you to setup on your own. Of course, if you run into trouble, you can always email me. To get started, click on the above link and create a new trial account. For $3.95 you get a full 30 days to test the whole system. It's easy to set up with our setup wizard and you'll also receive our online user guide. Sign up today. If you don't like it just cancel, but you will learn a lot about automating your online business.

Your Coaching Fieldwork:

If you can measure it, you can improve it! Take steps today to begin measuring the effectiveness of your website. If you aren't doing anything, look at the statistics information that your web host should provide. How many visitors per day is your website attracting? Where do they come from and which pages do they look at?

If you're more web savvy, track your various campaigns. Test, revise and test again.

If you are interested in working with Mitch, send us an email and we will set up a free phone consultation.

Newsletter Success 

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