Contact Mitch Issue 100 6-25-04 Tell a friend

The Guerrilla Marketing Coach and Online Marketing Superstars Ezine Weekly Tips To Increase Your Profits By Mitch Meyerson Founder of Guerrilla Marketing Coach Author of Online Marketing Superstars.com to subscribe: www.MitchMeyerson.com

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Dear Subscriber,

Welcome to the Guerrilla Marketing Coach e-newsletter!

We are celebrating today's newsletter - it is our 100th issue. We started it in late 2000 with 1 subscriber. Now nearly four years later, we have over 45,000. And we have you to thank for this!

As you remember last week, I started a brand new list entitled "Mitch's Song of the Week" where you can hear a recording of one of my songs. So far over 130 people have signed up and I received emails from at least 10 of you telling me that the music added a lot to your day. In fact, I'd like to share three of these with you right now.
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"Wow...a perfect ending to a terrific day. You just encouraged us all to keep sharing our talents, Mitch. What a treat to have a gift like this with nothing else attached, just pure great music. Oh, the possibilities!"
Ann

"Thanks for the song. And more importantly, thanks for taking what some people would call a chance on bringing more humanity to the "business world." If we're going to transform business to a sustainable model that supports everyone on the planet, we'll need everything we've got; brains and soul. Thanks for showing the way".
Tom

Am I allowed to play this in my store????? I Love it!!!!!!!!!
Crockett Country Store
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Aside from this being fun, there are two reasons this may apply to you, the small business owner, as well.

1.) Perhaps like some of you, I have been neglecting to start a new business around my passion. Year after year I would say "I should do it," but then I wouldn't. I had lots of very good excuses :)

What I set up last week was not only a way to share my music with you, but a system of accountability for myself. Think about it - over 130 people (so far) are now expecting a song from me every week. A promise
to other people changes the playing field. What kind of promise do you want to make?

2.) As a result of this first step I am now creating a marketing plan for a new business. Keep in mind this is an industry that I will essentially be starting in from scratch, where I have no contacts and face a huge amount of competition. I am very aware of how many songwriters are trying to get their music heard.

So in putting it out to you in a very real way, I am making this new business a reality. I encourage you to do the same thing in your life. You may not have a list as large as mine, but you have people around you can share your dream with. I hope you take some time this week to do this.

This week's song is very special. I composed with another musician last month for the Coachville Annual Convention in Orlando. It is now their new theme song called "Your Passion Inside".

Click here to read the lyrics and hear it right now.

Now on to today's issue, there are some very cool things in it.

Warm regards,

Mitch

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Quote For The Day:

"The average person has four ideas a year which, if any one is acted on, would make them a millionaire." ~ Brian Tracy

3 Most Common Pitfalls of Online Marketing
(excerpted from How to Create Online Success... In 28 Days or Less!)
Mitch Meyerson and Terry Dean

The three most common pitfalls of online marketing all revolve around your website. A lot of people say they're ready to market online. They want to generate traffic. They want to make sales. But their website is not ready for the traffic. Here are three pitfalls to beware of.

Pitfall number one:  Having a website that has no focus.  There are a lot of websites out there that just want to give away free content. They want to give away free information but there's no specific focus on the website.

Ask yourself these questions: "What is the most important response I want from my visitors? What do I want my visitors to do when they visit my website?" And there are only two answers to those questions.

The first one is you want them to leave their information, their contact info such as name, email address, possibly even mailing address and phone number for more information. The other possible response is that you might want them to buy a lead product, a lead generating product right off your website in the beginning. Those are the only two possibilites and your website needs to be focused on one of those options.

You don't need a whole bunch of links, a whole bunch of other stuff. If you're giving away free content on the website, it should be to drive them to do one of those two things. So make sure your website is focused.

Pitfall number two: Not having a clear attention grabbing headline at the top of your website. Even today, even with all the training material that's out there about marketing, still about 70-80% of the websites have the top, the prime real estate space, say something like "Welcome to my website." Well, so what? If everybody else is doing that, that's nothing to grab my attention.

The top of your website, the headline of your website, needs to be text that grabs someone's attention; something that immediately tells them a benefit they get right now. And it needs to be something that stands out from the competitors.

You've just researched your competitors. You just found out what the competition is doing. Your headline needs to be different, needs to be something that will grab my attention and give me a benefit.

Pitfall number three: Not using testimonials on the website. The greatest selling copy comes from testimonials. It comes from third party feedback. What have other people been saying about your product? You basically cannot use too many testimonials.

You should have testimonials on your main page. You should have testimonials on your sales pages. You should have testimonials on article pages. If you have audio of some of your customers giving you testimonials, you should put Real Audio on your website of those testimonials.

Whatever way you can, you should be using testimonials on your website because that's a key selling principle. If you don't do anything else right in copywriting, you should be able to do that one thing right.

If you are interested in working with Mitch, send us an email and we will set up a free phone consultation.

Freebies

"Hot Online Marketing Tips"
Hot Marketing Tips selected from the Online Marketing Superstars - Free download

"Free Songs"
Join Mitch's list to receive free songs - his original work and arrangements of favorites. Sign up here.

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