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Issue 102
7-09-04

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The Guerrilla Marketing Coach and
Online Marketing Superstars Ezine


Weekly Tips To Increase Your Profits

By Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
to subscribe:
www.MitchMeyerson.com

In Today's Issue:
(Read it online here)

A Note from Mitch

Featured Article: Getting the Results You Want

Tip of the Week: The Advantage of Cooperation

Market Place


Dear Subscriber,

As most of you know my background and the focus of my business is in three areas: Guerrilla Marketing, Online Marketing and Psychology. As a result I am in the process of creating a new Mitch Meyerson brand that will encompass all of these areas and I will be unveiling it in the next few weeks. I think you'll find it interesting and it may even get you to look at how you want to portray your business identity to the world.

One hint is that it will have a lot to do with Playing Big and making your mark in the world. This is what I have tried to do for most of my life and is a topic I focus on with my clients.

I believe everyone has the capability of making their mark in a very significant way. However, in my two decades as a psychologist I learned that many people get "shut down" early in life for a number of reasons. These could stem from criticism from key figures or on the other side of the coin, overprotection from parents.

Whatever the cause, it can be difficult to regain our true natural expression and personal power. Yet it is possible to not only recover, but thrive. That is exactly what I focus on with my clients-- not just thriving, but truly getting the most out of every day.

Today's issue is entitled Getting the Results You Want. We hope you enjoy it.

Warm regards,

Mitch

P.S. You can always read back issues here.

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Quote For The Day:

"The future has several names. For the weak, it is the impossible. For the fainthearted, it is the unknown. For the thoughtful and valiant, it is the ideal." ~ Victor Hugo


Featured Article




Getting the Results You Want
by Mitch Meyerson and Laurie Ashner


"Every year I make a list of New Year's resolutions, and by the end of January I can't even remember what was on my list."
"I have this great idea for a book, but I never get around to putting it down on paper."
"Just when I start moving towards my goals I seem to hit this wall."

Sound familiar? If you could "just do it" you probably would have done it. If you're strong on ideas, but perpetually stuck at the starting line, the following tips will help.

• Are you "demand-resistant"?

Therapists define demand-resistance as having a chronic negative response to obligations or expectations. This is often unconsious. The person who suffers will make daily lists of things to do, then grow angry and anxious when it's time to get moving. Unconsciously, he or she resents anything that smacks of being "told what to do."

In some cases, even returning a phone call, or asking a friend to dinner is resented because it's "expected". Pleasurable activities, such as working out at a health club, or taking a class in Italian cooking, become "shoulds" to be done perfectly or on a rigid schedule. Work is a burden, and creativity and energy is blocked.

If you suffer from demand-resistance, you constantly find that you set goals and sabotage them. You are always angry at yourself, continually resolving to set goals and stick to them.

The antidote is to keep asking yourself, "Is this what I really want?" Demand-resistance is often a childhood response to overly controlling or overly protective parents. As an adult, such a person always feels vulnerable to being overrun.

The more sure you are of yourself, the more you work on building a strong sense of who you are, the less you'll feel like resisting your goals just to prove a point.

• Be specific about what you want

Change "I want more money," to "I want to earn $60,000 by December 31, 2004." Revamp "I want to write someday," to "I want to write forty pages by August."

Keep your goals simple. Too many goals are overwhelming, a good excuse for doing nothing at all.

• Be suspicious of your failures

There's an old saying that people vote with their feet. It means we are exactly where we want to be no matter how much we complain.

Be suspect of any goal you've had for more than five years and haven't achieved. One man spent more than seven years trying to finish his MBA, dropping classes, taking extensions on papers, only to discover that he really didn't want the degree at all.

When you're doing what's close to your heart, it's easy. Work with your nature. Be suspect of anything that seems too difficult. People find it easier to blame themselves for laziness than to admit that it's a difficult process to face up to who we really are and what we really want. It feels lonely to admit that we might be different from others, that your goals aren't the same as theirs. Your failures might be your way of protecting yourself from becoming what you never really wanted to be.

What's your current goal? Why do you want it so badly? Write two paragraphs answering these questions. Then convince a friend. Notice any possible resistance coming up. Ask yourself again "Is this what I really want?"

• Recognize your fear
Fear is a common response to risk and responsibility. The most common fears are fear of failure, fear of success or fear of abandonment.

The fear of failure indicates you may need to re-examine past disappointments. Talking them out in a supportive setting can release them.

A fear of success can often reflect an expectation of rising expectations--"If I achieve this, people will want more and more from me and I'll never be able to give them what they want."

Some of us have fears, often unconscious, of surpassing a parent with our success. A fear of abandonment reflects a belief that success will be connected with disapproval and loss of relationships.

• Create momentum

Write down your action steps with a dateline for completion. Suppose your goal is writing a screenplay. Your first action step can be something as simple as buying a how-to book. Your next step might be writing your idea for a movie out in one sentence.

Having one hundred small steps to one large goal isn't unrealistic. Build in incentives. Reward yourself for the completion of each action step.

• Gather support

Let people know what you are trying to do. Don't minimize the importance of support and reassurance along the way to any goal you set.

• Celebrate

Small successes lend the strength for bigger ones. Positive reinforcement can do more to reshape you patterns than self-criticism.

If you are ready to Get the Results You Want then I would like to invite you to set up a consultation with me. I have 5 spots available.


Tip of the Week

 


The key to successful Guerrilla Marketing is in embracing not the concept of competition, but the beauty and advantage of cooperation. Fusion marketing is the guerrilla saying, "Hey Sara, if you enclose my brochure in your next mailing, I'll enclose your brochure in mine." Their marketing exposure has just been expanded and their marketing costs have just been reduced.

About Mitch Meyerson

Mitch Meyerson is a consultant, author and coach and the CEO of Guerrilla Marketing Coach. Over the last 20 years he has been helping clients break through barriers in their personal and professional lives.

Imagine waking up each day engaging in projects that excite you, fully connecting with others and creating the life you desire. Mitch's clients are doing just that. They're discovering their core strengths and passions. Creating a supportive environment. Building momentum.

It's matter of intention, teamwork, clarity and being able to effectively navigate roadblocks as they appear. When you create the projects and relationships that  energize you, you will begin to design an environment that fully supports you, allowing you to consistently realize your goals and create the life you desire. Haven't you been waiting long enough?

If you are interested in working with Mitch, send us an email and we will set up a free phone consultation.

Teleclasses & Freebies

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