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Issue 103
7-23-04

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The Guerrilla Marketing Coach and
Online Marketing Superstars Ezine


Weekly Tips To Increase Your Profits

By Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
to subscribe:
www.MitchMeyerson.com

In Today's Issue:
(Read it online here)

A Note from Mitch

Featured Article: What Are the Six Keys?

Tip of the Week: The Power of Questions

Market Place


Dear Subscriber,

As you remember last week, I mentioned that I was about to launch my new Mitch Meyerson brand that will cover my psychology, online marketing as well as Guerrilla Marketing. In pondering this over the last couple of months, the key element for me is helping people play big and make their mark in their world. This is what I have tried to do and the topic I love to coach my clients on.

If you would like to see my new look, visit www.MitchMeyerson.com . When you visit this page, you will also notice something else that is new and very exciting - my new blog! When you visit this blog, you will see lots of fresh content and contributions from many of my colleagues and fellow Big Thinkers. The beauty of a blog is that it is always evolving and that means new ideas are swirling around each week. In fact, I look forward to seeing a comment from you there!

Now, on to today's topic. As many of you know, I wrote a book called Six Keys to Creating the Life You Desire. This is the culmination of 15 years of research with hundreds of clients around the underlying issues keeping them from achieving the success they desired. In the last few months, a number of people have asked me "what exactly are the Six Keys?" In the next two issues of this ezine I will be outlining the essence of these concepts. I hope you find this interesting and more importantly, useful in your life.

Enjoy,

Mitch

P.S.My song of the week list has 203 people now :) If you haven't signed up, click here. I have a very cool
new original song coming out this weekend.

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Quote For The Day:

“Vitality shows not only in the ability to persist, but in the ability to start over." - F. Scott Fitzgerald


Featured Article




What Are The Six Keys?
by Mitch Meyerson

 

In over 20 years coaching and counseling thousands of people there were six questions that kept being asked again and again...

    Why can't I relax?
    Why is it that nothing makes me happy for long?
    Why do I always compare myself with other people?
    Why can't I achieve the success I desire?
    Why can't I find the right person
    Why can't I find meaning in my life?


If you related to one or more of these questions, you are not alone. These are questions that challenge us all.

The nagging, persistent sense of dissatisfaction that so many people feel in spite of their achievements can help them identify a purpose that will allow them to follow through on their dreams. Self-assessment frequently yields six core issues blocking satisfaction: trust, affirmation, identity, competence, intimacy and purpose. It is good to take a periodical life inventory a sort of how I'm doing so far look and a list such as this one, which pertains to these six issues will help you focus on some specific areas that could escape your attention. Attending to the needs uncovered by this list can help you live a more fulfilling life by:

 

    Building a sense of trust that will allow you to relax and enjoy life.

    Recognizing your accomplishments and affirming your true value.

    Avoiding the urge to compare yourself to others while learning to listen to your own voice.

    Becoming emotionally honest and achieving closeness.

    Refusing to doubt your competence so that you can achieve the success you want.

    Identifying a core purpose that will allow you to follow through on your dreams.

 Trust - the First Key

The way to get high blood pressure is to go mountain climbing over molehills.
--Earl Wilson

When you cannot relax, even though a break from the turmoil of your troubled thoughts is exactly what you need and most desire, what could be the cause? Usually, the inability to relax is due to one or both of the following reasons:

Hypervigilance.
This is persistent anxiety that is fueled by heightened sensitivity to others; hypervigilance is often a result of a childhood in which there were too many adult responsibilities.

Compulsive Self-Reliance.
This is the belief that you have to do it all by yourself to get it done right.

Common symptoms of chronic or persistent anxiety include a rapid heartbeat, irritability and edginess, upset stomach, sleep disturbances, fatigue, difficulty concentrating, headaches, muscle aches, backaches and excessive worry. One criterion of generalized anxiety disorder according to the Diagnostic and Statistical Manual of Mental Disorders is excessive anxiety and worry (apprehensive expectation) occurring more days than not for at least six months, about a number of events or activities (such as work or school activities).

The key to changing the pattern begins with awareness. Do you really need to be on guard so much? Is your environment still threatening? Can you be prepared without being anxiously over-prepared? For your constant vigilance, you may get an illusion of control, the belief that you are protecting yourself from risk. These are no small benefits, but the cost is high.

The key to overcoming your frustration and dissatisfaction lies in dealing with the underlying issue of trust. Until you learn to trust, you can never really feel safe. Instead of focusing on more achievements or protection from failure, you could switch gears and begin to focus on gaining a sense of connection, learning to ask for help and share responsibilities.

Worry does not empty tomorrow of its sorrow; it empties today of its strength.
Corrie Ten Boom

Affirmation - the Second Key

I was once thrown out of a mental hospital for depressing the other patients.
--Oscar Levant

You may find that worry, frustration and negativity are frequent companions. Other people point out all the reasons why you should feel grateful for what you have. Why do you seem to throw happiness away with both hands?

There's actually a term for this state of mind: anhedonia. It means the absence of joy, which in fact serves a purpose in your life. As in most self-defeating patterns, anhedonia was originally a solution to earlier life problems. Unfortunately, these solutions become ingrained, so we don't realize that we have choices about such matters.

People who can never stay happy for long may have a kind of depression, causing eating disorders, trouble concentrating, sleep disorders and often attempts to live their moods through alcohol or illegal substances. Although people who have this kind of depression usually do not have the hopeless sense of despair commonly seen in clinical depression, they have a great deal of difficulty sustaining any feeling of pleasure. As one man put it, I just feel flat.

To regain the feeling of being truly alive, to rebuild a sense of hope, the first thing we have to do is get back in touch with our emotions and then to express them. You have a right to enjoy your own life, to feel alive, to have a vision and the energy to go after it. But if your persistent case of the blues is never dispelled and is always a major part of your life, take it to a therapist who can help you determine its origin.

Worrying about trying to protect oneself from future loss will never be enough for two reasons:
When and if it comes, you will still feel the pain. You can't avoid it no matter how prepared you are. Trying to avoid joy so that it won't be followed by a disappointment just means you'll be unhappy when you succeed and unhappy when you are disappointed.

Identity- the Third Key

If you are constantly comparing yourself to others, and the comparisons make you miserable, why do you do it? The number one reason people compare themselves with others is because our culture encourages such comparative thinking. However, there are definitely some other reasons why some people get stuck so deeply that they never feel happy with themselves or their lives. Some of those are:

  • Growing up with a family secret that makes you feel different from everyone else.
  • Competing in school environments that had little tolerance for average or below-average performance.
  • Growing up in a family that discounted your needs and feelings.
  • Being influenced by advertising that constantly encourages us to compare ourselves with the richest, brightest and most beautiful people.

The results of comparison thinking are often either guilt or shame. Guilt signifies, I did something wrong. I have violated my values. Shame implies, I feel there is something wrong with me. To have shame as an identity is to believe that one's being is flawed, that one is defective as a human being. Once shame is transformed into an identity, it becomes toxic and dehumanizing.

The comparison thinker can always find someone better to compare himself/herself against. The practice of always comparing oneself with others usually becomes there's never enough thinking.

Stay tuned! We'll cover the next three keys next issue. To order, click on the books.

 

For the last five years I have been working primarily on marketing, but recently I have been coaching clients on the Six Keys and how they hold people back from playing big and achieving the success and happiness they desire. if you are interested in working on breaking through some of your underlying barriers to success, contact me at mitch@gmarketingcoach.com or (480)718-5939 for a complimentary consultation.


Tip of the Week

 


The Power of Questions

There's a free, potent, and multipurpose guerrilla marketing weapon that many companies can, but do not use.  Or they use it, but only gain a fraction of what it can offer. To gain rapport with your customers and data that can make or break your company- be sure you know the power of questions and the many insights you can gain from the answers to those questions. The answers to your questions are mirrors of your customer's minds.


Teleclasses & Freebies

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If you enjoy The Guerrilla Marketing Coach and Online Marketing Superstars Ezine, please send it to your friends and colleagues. It comes to you each week from marketing expert Mitch Meyerson, author of Online Marketing Superstars and six other books and tapes. www.MitchMeyerson.com

 


 

Solutions for Your Business and Personal Life

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(C) 2007 Mitch Meyerson