Dear Subscriber,
Well it is one month into 2006 already! How are your New Years
Resolutions going?
If you are like many people you have been so busy managing day to
day affairs that you may be forgetting the big picture about how
you really want to shape your life in 2006.
For many of us, setting goals is an easy thing to decide to do, but
much more difficult to carry out on a daily basis. So in today's Psychology Corner, there is an article for you
excerpted from my Six Keys To Creating The Life You Desire book,
called Why Is It So Hard To Change?
I think it will shed some light on this complex, but interesting
issue.
The Product Factory Mall Unveiling!
One of the most exciting experiences I had in 2005 was co-leading
hundreds of Product Creators in the Product Factory. You would
be amazed at what people can create in just 90 Days if
they have the right structure, support and accountability. Better
yet see for yourself!
90
Day Product Factory Product Creators
Product Unveiling
In Product Factory
3 we had 147 product creators and here is our proud Product
unveiling.
Please
take a few minutes to check out all the very cool products
that were made in 90 Days or less!
www.ProductFactoryMall.com
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Also in today's issue, I have included a 30 minute audio I made
with Al Lautenslager, author of the best selling book, Guerrilla Marketing
In 30 Days. I think you will find this very useful if you are trying
to generate more clients on a shoestring budget.
Lastly, in keeping with the question, "What do you really
want to do more of in 2006?" I have recorded another song for
you.
Thanks again for subscribing, I have some more great resources for
you around the corner for 2006
Warmly,
Mitch

Quote For The Day...
"Our dilemma is that we hate change, but we love it at the
same time. What we want
is for things to remain the same, but to get better".
--Sidney Harris
Why Is It So Hard To
Change: The Reality Of Resistance
by Mitch Meyerson and Laurie Ashner
excerpted from Six Keys To Creating The Life You Desire
Cindy, 32, left her coaching session all smiles,
bubbling over with ideas. She’d had a brainstorm that was
going to turn a mediocre future as a personal trainer in a city
already replete with trainers into an exciting adventure. She
had an idea for creating a special type of exercise manual and
software program that was unique.
If there was anyone who seemed motivated to pull it off, Cindy
seemed to be the one. She’d spent months looking at her
own ambivalence about success. “I always had to perform
for my father. We all did. It hurt me more than I knew. I’ve
been trying to send out this message—I’m not going
to perform for anyone again just to get attention, I’m enough
the way I am. But the only one getting the point of the message
was me. Other people just thought, Here’s a girl who talks
a good game but never really gets past go.
“For thirty two years, my life hasn’t been my own.
But I don’t want to do this project to please or impress
anyone. I’m not even going to tell my father about it. I
want to do it because it’s the kind of thing that would
have helped me when I first started getting into shape.”
She was back in a week, more silent and moody. But her enthusiasm
reappeared as she discussed her idea some more. “I’m
going to make an outline this week,” she said as she left.
When we asked how her project was going a week later, her eyes
grew dark. “You know, I’m really not here for career
counseling. Can’t we talk about something else?” She
was clearly angry. Suddenly she said, “My father thinks
it’s a dumb idea, anyway.”
Why had she told her father after vowing not to? She’d gone
to the same dry well looking for water in spite of a wealth of
insight. What she hadn’t counted on is how much unconscious
and even conscious resistance there can be when one goes about
changing a pattern.
Kevin was a member of one of our therapy groups who could discuss
personality theory from Freud to Kohut to Adler and beyond in
incredible depth. He had read more than many Ph.D. candidates
preparing a literature review for their dissertations. He was
so insightful about other people’s problems that his sharp
analysis sometimes brought the conversation of half a dozen people
to a complete stop as they pondered, “Wow, why can’t
I think like that?” Still, the other group members called
him Mr. Yeah-But. When it was his turn to confront his own issues,
it often went like this:
Group: Have you thought of calling a friend to talk when you feel
so depressed?
Kevin: Yeah, but, I end up feeling worse afterwards, like I’m
wallowing in my problems instead of moving forward.
Group: Have you tried to break your goal down into pieces, so
you don’t feel so overwhelmed?
Kevin: Yeah, I have a To Do list. I never do it.
Group: Maybe you should call one of us when you feel so stuck.
Kevin: Yeah, but when I call you guys at work, I end up in this
whole shame thing about why I’m not working, and why I haven’t
found a new job yet.
Group: This sounds like your same old stuff with your mother.
Kevin: Listen, she’s been dead since ’79. Why blame
her?
At this point, everyone in the room was frankly bored. Some tried
to hide it. Others looked pointedly at their watches and sent
invisible hate-bombs at the therapists for letting Kevin talk
so long. They resented Kevin for making them relive what life
is like in The Land of the Forever Stuck.
Strange, but for Kevin, this was a big moment. Everyone had tried
to help and everyone had failed. He felt vindicated as the group
moved on to the next person. Here were all of these smart people,
and no one could help him.
Alana’s type of resistance can be best summed up in the
sentence: “I’m too fragile, don’t push me.”
She had many reasons to feel fragile. She had experienced a great
deal of loss as a child. Her only surviving parent was a stepmother.
She had become so frustrated with her lack of success at college
that she’d gone to be tested by an educational therapist.
She was shocked to find that she had tested in the superior range
verbally, but was a full standard deviation below the mean in
performance. The therapist gave her a list of suggestions for
overcoming the gap. She hadn’t followed through on any of
them.
Like many people, Alana wanted to change her patterns, and knew
that change would be the best possible thing for her, but felt
too tired, too depressed, too vulnerable to take the necessary
action. She worked hard to better understand herself in therapy,
and often announced that she was tired of being a victim and acting
like a victim. One day she told us that in an argument with her
boyfriend he’d accused her of giving off an aura of fragility,
when it was really a way of fending off responsibility on him
or refusing his requests. “You’re saying, Look at
how I’ve suffered; how can you expect any more from me?
Then when I give up on you, you tell me I’m treating you
like a child and that I’m trying to control you. What do
you want from me?”
There are those people who love change, who crave the stimulation
of something new and different. But our suspicion is that there
are a lot more of us like Cindy, Alana and Kevin wanting to change,
but battling resistance.
Cindy’s resistance sprung up on her after she’d made
a commitment to make a change. Kevin and Alana had to battle resistance
from the start. Their experience validates the point that insight
alone is not curative.
We’ve watched numerous clients go through similar scenarios.
All three of these clients made headway, in spite of their resistance.
They didn’t do it overnight, and they didn’t get rid
of it completely, but they all moved forward, and so can you.
You can overcome resistance and create the life you desire.
If one of the six keys helped you recognize the origins of your
chronic dissatisfaction including its payoffs and its ultimate
frustrations, you’ve done half the work. But you’re
going to have to battle resistance to change. Change is
an easy thing to decide and a difficult thing to do.
It’s the daily struggle of change that defeats most people.
You have insight. You have motivation. Then you come face to face
with one of your old triggers and there’s suddenly a moment
of choice. Do you move forward, or fall back into old patterns?
Mitch Meyerson and Laurie Ashner are the authors
of three self help books including Six Keys To Creating The Life
You Desire. If you are interested in breaking through your barriers
to success visit www.BreakingFree.com
and get notified about our next personal breakthroughs
group or work with Mitch privately www.MitchMeyerson.com
Feel free to post this article on your website with this resource
box included.
Cow
With A Dream
A
Terrific Flash Movie
by Rob Schultz
My friend Rob Schultz created a beautiful and highly creative Flash
animated movie that I think will amaze you. Its fr^ee. Its fun.
It's not a pitch so you won’t have to buy anything. (In fact,
if you
make it all the way through, he's got a nice freebie for you)
At the end of the video, Rob has something special for you. Its
a mini-course called: iPOD INSANITY! Transforming Your iPod into
Your Web Audio Mark^eting Machine. That’s right . . . you
can record voice audio on your iPod . . . audio you can turn into
marketing messages on your website, or downloadable audio mini-programs.
Check it out :)
www.CowWithADream.com
Guerrilla
Marketing 30 minute seminar with Mitch Meyerson and
Al Lautenslager,
author of Guerrilla Marketing in 30 Days
Song
Of The Month
This month I recorded a standard
called Let's Fall In Love. It is in the tradition of Harry Connick
or Frank Sinatra. As you may remember I have a jazz background
so you may want to check out the jazz guitar solo I played on this
cut :)
It is waiting
for you right now at:
www.MitchSongs.com
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Automate
Your Business For Passive Revenue Video...

I
just created a very cool 30 minute web video on how I automate
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explain digital product delivery for your website. I think you will
find this very valuable. Check
it out here.
About
Mitch Meyerson ...
Mitch Meyerson is a consultant, author
and coach and the CEO of Guerrilla Marketing Coach. Over
the last 20 years has been helping clients break
through barriers in their personal and professional lives.
He is the author of six
personal development books and audios including Six
Keys To Creating The Life You Desire, When Is Enough Enough?
When Parents Love Too Much and Designing The Life Of Your
Dreams. His books appear in over 21 languages and he
has been featured on the Oprah Winfrey show.
He is also the Founder and Creator of The
Guerrilla Marketing Coach Certification Program and
has personally trained over 100 marketing coaches. He is co-founder of The
Product Factory The #1 Product Creation Program on The
Internet.
Coaching and Mentoring
Let us know
what you think! We love hearing from you. email: peggy@gmarketingcoach.com
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(C) 2007 Mitch Meyerson
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