In Today's Issue...
|
 A Message from Mitch |
| Featured Article: Patience in Marketing |
| Time Management Tips |
| Market Place |
This came to your inbox because you signed up for our Guerrilla Marketing and Online Marketing Superstars ezine. If you no longer want to receive this, please follow the instructions at the bottom of your newsletter.
Quote For The Day:
"If everyone says you are wrong, you're one step ahead. If everyone laughs at you, you're two steps ahead." ~ Charles Chic Thompson, Top Ten Creative Rules of Thumb (#6)
Patience in Marketing
Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement.
The owner of a small business takes a leap of faith and contracts to run a weekly ad in the local newspaper with a frequency of once a week for a full year. After five weeks, the results displease him so much that he cancels his contract.
Five ads in five weeks seems like a lot of frequency in marketing. Five exposures do, indeed, establish some momentum. But they don't even come close to create enough desire to motivate a sale. To truly comprehend how much frequency is enough to spark that sale, you've got to know just what your prospects think from each exposure. Here is exactly what each one thinks as he or she looks at the ad you've run:
1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, "Oh brother!"
8. The eighth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
The list you've just read was written by Thomas Smith of London in l885.
But here we are beginning a new millenium, so how much of that list is valid right now, today? The answer is all of it.
Guerrillas know that the single most important element of superb marketing is commitment to a focused plan. Do you think commitment is easy to maintain after an ad has run nineteen times and nobody is buying?
It's not easy. But marketing guerrillas have the coolness to hang in there because they know how to get into a prospect's unconsciousness, where most purchase decisions are made. They know it takes repetition. This knowledge fuels their commitment. Anyhow, they never thought it was going to be easy.
As real estate is location location location, marketing is frequency frequency frequency.
from Guerrilla Marketing by Jay Conrad Levinson
Time Mastery Tips
by Gayla DeHart
“Time is the most valuable thing a man can spend” – Thoephrastus
 |
Are you making the most of Time, or is Time making the most of you? We live in a busy world, and there are many demands on our time that we tend to feel like we are always just a little (or a lot) behind.
Here are some tips for getting on top of your Time: |
 If you add something to an already busy list of goals, take something else off. You are already too busy!
Do the hard things first. Then you will get them out of the way and not get sidetracked by all the little things that come up throughout the day (e.g., e-mail).
Write a daily list of things that you must get done the next day. At the end of the day forget about it- the list will be there when you get to work in the morning.
Learn to say no. If it isn’t essential to your main goals, don’t get distracted or off-task. Easier said than done, but this is important. In fact, list three things now that you want to say “no” to, but haven’t yet.
Break tasks down into manageable pieces. This will help control the feeling of overwhelm and help you to take steps toward the larger goal.
Schedule time for yourself- for the things on your goals or To Do list that keep getting short shrift- e.g., exercise, free-reading time, a coffee with friends. Put it in your planner and schedule it. Otherwise you will just brush it off- again!
Assess what is working for you and what isn’t, and adjust accordingly.
If you want a top-notch coach, talk to Gayla. I highly recommend her. www.AchieveExcellence.ca
Freebies
"Hot Marketing Tips"
Hot Marketing Tips selected from Mitch's new Online Marketing Superstars book - Free download
"Free Songs"
Join Mitch's list to receive free songs - his original work and arrangements of favorites. Sign up here.
(C) 2007 Mitch Meyerson |
|
