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Bio
Issue 88
3-31-04
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The
Guerrilla Marketing Coach and
Online Marketing Superstars Ezine
Weekly
Tips To Increase Your Profits
By
Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
www.MitchMeyerson.com |
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A
Note from Mitch |
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Featured
Article: Strategies to Integrate Offline Marketing With
Your Website |
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Teleclasses |
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Market
Place |
Dear
Subscriber,
This
week's issue contains an excerpt from a powerful new
course I co-created with Internet Superstar Terry Dean. It
is called A Simple Guerrilla
Marketing System For Creating Measurable Online Results...
in 28 Days or Less! in which we reveal our
step-by-step system for making money online. Read on to find
out how to integrate your offline marketing with your website
and click
here for more information.
Enjoy
this issue and thank you for being a subscriber.
To Your Continued Success!
Mitch
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Quote For The Day:
'There
are two ways of spreading light; to be the candle or the mirror
that reflects it.'
--Edith Wharton
Strategies For Integrating Your Offline Marketing With Your
Website
Mitch
Meyerson and Terry Dean
(Excerpted
from
A Simple Guerrilla Marketing System For Creating Measurable
Online Results... in 28 Days or Less!
In
closing the segment on systems of follow-up, I want to underscore
what Terry just said about actually picking up the phone from
time to time. Sometimes we think that email is the only way
to connect with people but email does have its limitations
including challenges with spam filters and overflowing inboxes.
Very often, especially on a higher ticket item or just to
reconnect with someone, taking the time to pick up the phone
is enormously important in terms of bonding with people and
getting the results you're looking for.
Step
number five in our 28 day system is called, "Guerrilla
Marketing Strategies for Integrating Offline Marketing With
Your Website." The key here is to understand the concept
of marketing combinations. And what that really means
is understanding how one marketing strategy can connect and
enhance another. For example, you could easily set up your
voicemail to say something like, "I'm not in the office
but please leave a message and feel free to download our free
marketing articles at my web site: www.gmarketingcoach.com".
This way you are using your voice mail as a marketing vehicle.
Or
consider the trusted classified ad. The purpose of
an ad has changed in the last few years-- in the
old days it was to close a sale, "Call here to order."
Now it's "Go to my website to get more information."
So really, it's the alley oop from offline to online.
A
fantastic offline strategy is to write a column in
a magazine. When I was into psychology fulltime,
I built my practice for almost ten years by writing a personal
growth column for Chicago Life Magazine. My entire practice
kept building every time I wrote an article. I always made
sure to write a very relatable topic like "Breaking Through
Your Barriers to Success" (www.breakingfree.com).
Of
course at the bottom of the article I would list my contact
information including phone number. Many times subscribers
would read the article and pick up the phone. If I was writing
it now, it would undoubtedly have my web site and
a free download. If you have a regular column, which
believe it or not, is not that hard to get, you have a fantastic
marketing opportunity.
There
are countless other offline strategies including putting up
a billboard, advertising on cable TV (which is actually cheaper
than you think) or purchasing a little promotional item like
a plastic keychain with your web site and phone number on
it. Then give it away like crazy so people have it in
their pocket as a reminder of you and your business.
Right
now I have a pen/highlighter that says, "Guerrilla Marketing
Coach" with my web site address. If you make something
that people want to keep then bingo, they see your web
site every time they use the item. That's Guerrilla Marketing.
For
more information on A
Simple Guerrilla Marketing System For Creating Measurable
Online Results... in 28 Days or Less! visit
here. We're so sure
you'll find this invaluable that we offer a no questions asked,
365 day money back guarantee.
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Examples
of Guerrilla Marketing in Action
A savvy restaurant owner knew the value of asking the Guerrilla question,
"What other businesses do my customers patronize?"
Realizing that
competition was fierce in their neighborhood, this business owner used imagination rather
than pure marketing dollars to spread the word of her fabulous food. She
distributed coupons for two free dinners to all the hair styling salons within a
one-mile radius of the restaurant. Of course the stylists checked out the
restaurant. Because the food was as marvelous as advertised, the hair stylists
talked it up to every one of their customers at the salon! As you know gobs of
information is exchanged at a local hair styling salon or barbershop. News
spread fast and her business became the talk of the town.
This is an example
of true Guerrilla spirit: a tiny investment, a huge imagination, a happy
payoff.
Add
Flash Audio To Your Website And Increase Your Conversion
Rate up to 300%
I have recently worked out
an arrangement with AudioGenerator creator Armand Morin
to let my subscribers try out this system for just one
dollar Click
here!
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e-zine please let us know
email : peggy@gmarketingcoach.com
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(C) 2007 Mitch Meyerson
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