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Contact Mitch
Issue 99
6-18-04
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The
Guerrilla Marketing Coach and
Online Marketing Superstars Ezine
Weekly
Tips To Increase Your Profits
By
Mitch Meyerson
Founder of Guerrilla Marketing Coach
Author of Online Marketing Superstars.com
www.MitchMeyerson.com |
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A
Note from Mitch |
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Featured
Article: Guerrilla Relationships |
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Teleclasses |
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Market
Place |
Dear
Subscriber,
Welcome to the Guerrilla Marketing
Coach e-newsletter!
Okay I
must admit it I am excited. I think hanging around coaches
all the time will do that to you. They keep asking these types
of questions, "So Mitch, what really lights you up? What
excites you?" And they want an answer.
Well I have a couple of things cooking that are really starting
to excite me. One of them I can't announce yet
but I can say it is the biggest and most significant program
I have developed since 2001 when I launched the Guerrilla
Marketing Coach Certification Program. The only clue I can
give you is that it is about thinking BIG and making your
name in the world. Sound interesting? It is. More soon.
The second thing on my mind is this-- as most of you know
by now music lights me up. So one of my coach friends, Amanda
says to me "Why don't you record a song a week and send
it to your friends? You don't have to do the full CD production
number, just guitar and vocals on the songs you really like".
Well I thought that was a great idea and I do have lots of
very cool arrangements of songs that only a few people have
ever heard.
So this
is the plan.... I am starting a new list where I send out
an original composition or favorite song (free of course)
once a week to anyone who wants to opt-in. Just me and my
guitar... unplugged. No marketing, no hidden agenda. I just
want to share some of my tunes with you.
So
if you are interested in hearing some of my favorite songs
and originals please fill in your name and email in the box
below (of course this will never be shared with anyone ever).
The first song I recorded (written by one of my biggest musical
influences) is one of the most beautiful songs ever written
about the meaning of life.
I hope you'll join me on this adventure,
Now on
to today's issue!
Warm regards,
Mitch
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Quote For The Day:
"Don’t bunt. Aim out of the ballpark.
Aim for the company of immortals." – David
Ogilvy
Guerrilla Relationships
(excerpted
from The Guerrilla Marketing Toolkit )
Jay
Conrad Levinson and Mitch Meyerson
Guerrillas
strive for and savor long term relationships
with their customers. They well know the
myriad of benefits of long lasting connections
and do all in their power to establish and
nourish them. They're well aware that it
costs them six times more to sell something
to a prospect than to sell that same
thing to a customer. It's one thing to know
the value of a long-term relationship. It's
something completely different to engage
in activities that spawn such delicious
connections.
The chemistry
of a long term relationship is as complex
as the chemistry of a long term and happy
marriage. The starting point is a commitment
to the happiness of someone else. The next
point is a goal not of customer satisfaction,
because that's relatively simple and common,
but of customer bliss - exceeding the
expectations of customers, giving them
more than they anticipated, caring more
than they're used to sellers caring.
To do this,
you've got to learn about them. You learn
first by listening to them, then by asking
more questions and listening carefully once
again. Guerrillas often ask those questions
on their website or with specially prepared
customer questionnaires which solicit personal
information. By knowing the personal
likes and dislikes of your customers you
can render personalized service - such
as clipping articles of interest to special
customers or recognizing their achievements
and the achievements of their families or
businesses.
Handwritten
notes on mailings make your customers feel
singled out. Phone calls that are not part
of a telemarketing campaign accomplish the
same. Using your customers' names, talking
with them of non-business topics, alerting
them to special new products or services
you have available, and responding instantly
to their calls and emails, faxes and letters
- all those seemingly insignificant actions
act as beneficial catalysts in the chemistry
of a healthy buyer-seller relationship.
The more details you know of your customers'
lives and businesses, the more empowered
you are to mention those details, making
each customer feel unique and special rather
than part of a large demographic group.
Guerrillas
have the insight to know that there's an
extraordinary chemistry that exists in long
term relationships. It doesn't happen automatically.
It doesn't happen instantly. But when it
does happen, the business owner is as
delighted as the customer.
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If you are interested in working with Mitch, 
