Bio Issue 89 4-09-04 The Guerrilla Marketing Coach and Online Marketing Superstars Ezine Weekly Tips To Increase Your Profits By Mitch Meyerson Founder of Guerrilla Marketing Coach Author of Online Marketing Superstars.com www.MitchMeyerson.com Click here for special time-limited offer In Today's Issue: A Note from Mitch Featured Article: How Colors Affect Your Marketing Teleclasses Market Place Dear Subscriber, Welcome to today's issue of Guerrilla Marketing Coach!  Here's a quick announcement of some great coming events. On another note ... As many of you know I have been a musician for a long time.  As early as age 16 I was playing in bands and writing songs and it is still as much fun today as it was then!   One of my personal goals for 2004 is to finish a CD of my original songs. And this is where you can help. I have 4 songs on the web that I am proud of and would like for you to hear. In fact, I would like to know which ones you like the best.  So take a moment and click through to: www.mitchsongs.com  and let me know what you think.  It would mean a lot to me. Enjoy. To Your Continued Success! Mitch -------------------------------------------------------------------------------------------- This came to your inbox because you signed up for our Guerrilla Marketing or Online Marketing Superstars e-zine. **If you no longer want to receive this, please follow the unsubscribe instructions at the bottom of your newsletter. ** -------------------------------------------------------------------------------------------- Quote For The Day: 'A wise man will make more opportunities than he finds.' --Francis Bacon    Featured Article How Colors Affect Your Marketing Jay Conrad Levinson and Mitch Meyerson The colors you use in your marketing weapons -- stationery, signs, office decor, brochures, business cards -- play an important role in motivating people. Colors speak loudly and clearly about your business. But they give forth mixed messages. Guerrillas know well the hidden language of color -- and know that colors speak louder than words. They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you don't understand them. Lasting impressions are made within 90 seconds and color accounts for 60 percent of the acceptance or rejection. So don't select the colors you love. Instead consider their meaning to prospects. Here is what colors mean to people in their emotions and in a business context:

Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.

Pink evokes femininity, innocence, softness, health. In business, be sure you're aware of its feminine implications and associations.

Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent for accenting things. Too much is unnerving.

Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.

Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.

Purple evokes sophistication, spirituality, costliness, royalty and mystery. In business, it's right for upscale and artistic audiences.

Brown evokes utility, earthiness, woodsiness and subtle richness. In business, it signifies less important items in documents.

White evokes purity, truthfulness, being contemporary and refined. In business, it enlivens dark colors and can be refreshing or sterile.

Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences.

Black evokes seriousness, distinctiveness, boldness and being classic. In business, it creates drama and is often a fine background color.

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Examples of Guerrilla Marketing in Action

Another client, this one an online marketer, encouraged his website visitors to join his newsletter. He offered a strong incentive for people to sign up; he offered an eight-week mini course. He set the course up on an autoresponder series that sent out valuable information and offers at regular intervals. This Guerrilla Marketer knew that it often takes nine contacts to get a prospect into a buying mood. He found that many people ultimately purchased his product well after the ninth exposure to it. This strategy took some time to set up, but cost almost nothing to maintain.

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(C) 2007 Mitch Meyerson