Read each statement and check the answer most appropriate to you. Answer every question as a client or customer would answer for you. Each question must be answered in order for the self-test to work correctly.

Never=0 Rarely=1 Sometimes=2 Often=3 Always=4

1. I see every contact with my customers and prospects as marketing. My words, attitudes and actions are all intentional and based on my marketing goals.

2. My business is oriented to giving. We often provide free consultations, tips, gifts and information. We make generosity a part of our overall marketing plan.

3. I look at all of my marketing from the customer's point of view. I consistently make time to ask my customers and prospects what is it they really want.

4. My marketing strategy uses a variety of marketing strategies. I realize that there are at least 100 marketing weapons to choose from.

5. If I surveyed my customers today they would agree that I follow-up in a consistent and timely manner.

6. I consistently use a marketing calendar to track and measure the effectiveness of my marketing weapons.

7. My friends, prospects and customers would all say I am enthusiastic and consistently positive in all my interactions.

8. I focus on having a clearly defined marketing niche.

9. I have a definite plan that clearly outlines my purpose for marketing.

10. I use online marketing as one of my major marketing weapons. I utilize email, a website and the vast power of the Internet to reach new prospects and communicate with customers.

11. I build strong one-to-one relationships with my prospects and customers knowing that people buy from friends rather than strangers.

12. I actively work on developing strategic alliances with other businesses.

13. I look for ways to amaze my customers with exceptional service.

14. I consistently use my imagination to develop marketing strategies that are unconventional and will capture the attention of my target market.

15. I take consistent and daily action on my marketing plan.

SCORING

50-60

Congratulations- you are a true blue Guerrilla! You have a well conceived Guerrilla marketing plan, amaze your customers with extraordinary service, use an assortment of marketing weapons and fulfill your customers needs with pleasure. You easily get the most out of your marketing investments by being proactive and intentional, using time, energy and imagination as your most valuable resource.

30-50

You have many of the instincts of the Guerrilla Marketer. However, by strengthening a few of the 15 core competencies, focusing on certain areas of your overall marketing plan and using Guerrilla tactics, you can bring your business to the next level as thousands of others have. Note the areas with your lowest scores and create daily action steps to raise these competencies.

Under 30

Your marketing plan could benefit from new strategies and the Guerrilla tactics that have helped many small businesses. You'll be surprised how simple and effective these strategies are and how quickly Guerrilla Marketing can transform your profits. List the areas of your lowest scores as a starting place in formulating your new marketing plan.

WHERE DO YOU NEED TO FOCUS?

This Quiz is intended to help you assess your skill level in each of the 15 Competencies of Guerrilla Marketing:

1. Intentionality 2. Giver Stance 3. Sensitivity 4. Assortment 5. Follow-up 6. Measurement 7. Attitude 8. Niche 9. Plan 10 Internet 11. Relationships 12. Alliances 13. Service 14. Imagination 15. Action

Remember -- Awareness is only the first step. Focus and track your scores in each of the competencies that need attention on a weekly basis. A Guerrilla Marketing Coach can help you raise your scores and your profits.

(C)2000 Jay Conrad Levinson

www.gmarketingcoach.com