Chapter 1 - Seth Godin: Building Your Foundation for Online Success

How to get your ideas to spread ... enabling your business to grow through phenomenal word of mouth (Page 11)
How important Internet marketing is to your success ... whether you're running an offline or online business (Page 12)
What to tell your prospects about your products or services ... and what not to mention (Page 14)
The definite answer about how to market online if you have more than one product or service (Page 14)
How to best invest your time, money and energy in Internet marketing if you're running a small business (Page 14)