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The #1
mistake most people make when trying to write sales copy
(Page 56) |
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Two
powerful questions to ask yourself that will help you
distinguish yourself from the competition
(Page 56) |
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Three
proven formulas for winning headlines
(Page 57) |
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The
correct way to write headlines for the Web ... where visitors
have extremely short attention spans (Page
58) |
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A great
source for 70 classic headlines ... and how to modify them to
fit your own business (Page
59) |
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What you
should address within the first 200 words of copy
(Page 60) |
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How to
sales copy to magnetically attract the ideal prospects for
your business ... while pushing away those who aren't right for
your product or service (Page 61) |
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How to
use promises to keep people reading your sales letter
(Page 61) |
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Why it's
best to ignore your English teacher's advice about proper
composition ... at least, if you want to sell something
(Page 62) |
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The two
reasons you need to include subheads in your sales copy ... and
the two purposes these elements serve
(Page 63) |
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How to
tell whether you should use long copy or short copy on your
site (Page 63) |