 |
How an
affiliate program differs from an associate program
(Page 17) |
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The only
thing you should pay for when testing online advertising
(Page 18) |
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How to
enable your online and "real world" marketing efforts to feed
off each other (Page 19) |
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The two
things you need to establish a successful affiliate program (Page
20) |
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Three
different models for compensating your affiliates (Page
21) |
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The
difference between a "regular" affiliate and a "super"
affiliate ... and how to find them (Page
22) |
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Declan's
four keys to succeeding on the Internet
(Page 24) |
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The ROI-measuring
technique that most affiliate program managers don't know or
use (Page 24) |