Chapter 12 - Declan Dunn: Mastering Affiliate Programs

How an affiliate program differs from an associate program (Page 17)
The only thing you should pay for when testing online advertising (Page 18)
How to enable your online and "real world" marketing efforts to feed off each other (Page 19)
The two things you need to establish a successful affiliate program (Page 20)
Three different models for compensating your affiliates (Page 21)
The difference between a "regular" affiliate and a "super" affiliate ... and how to find them (Page 22)
Declan's four keys to succeeding on the Internet (Page 24)
The ROI-measuring technique that most affiliate program managers don't know or use (Page 24)