 |
The
difference between search engines and directories ... and how
this may affect your web site's placement
(Page 26) |
|
|
The
three types of search engines that you can use to drive
traffic to your site
(Page 26) |
|
|
Five
elements that affect your search engine placement ... and which
one is, hands down, the most important
(Page 27) |
|
|
How
spying on your competitors can boost your placement (Page
28) |
|
|
Why you
should immediately delete any email from companies that
promise to submit your site to all of the search engines known
to man (Page
29) |
|
|
How to
get your web site listed with major search engines if you're
starting from ground zero (Page 29) |
|
|
Whether
it makes sense to pay the submission fees that some search
engines charge (Page 29) |
|
|
How much
money to spend promoting your site when it first launches
(Page 30) |
|
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The
ideal way to use pay-per-click and free search engines
together (Page 31) |
|
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How to
determine your visitor value within four short weeks of
launching your site (Page 32) |