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What
search engines look at to determine how relevant your site is
... and what your ranking should be (Page
35) |
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The
smart way to title your page to boost your search engine
ranking
(Page 36) |
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The
truth about how important meta tags are to your search engine
placement (Page 36) |
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Six ways
to incorporate keywords into your body text (Page
37) |
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Whether
or not to use hyphens in your URL (Page
38) |
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The two
questions you should ask about the type of sites that are
linked to you (Page 39) |
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Why
using link farms and submitting to thousands of search engines
can actually hurt your placement
(Page 40) |
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Whether
or not your should manage your own pay-per-click campaign vs.
hiring a professional to manage the process for you
(Page 41) |
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The
easiest way to get a top 3 ranking in Yahoo!, MSN and Overture |
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The only
three directories, single search engine, and lone database you
need to rely on to get good-quality targeted traffic
(Page 45) |
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How to
figure out which keywords your target audience is using to
find sites like yours (Page 46) |
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How to
calculate the correct amount to bid on keywords when using
pay-per-click search engines ... so you don't pay a penny more
than you absolutely have to (Page 48) |
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A simple
trick to boost your placement in Yahoo! and LookSmart
(Page 51) |
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What to
include in your site description ... and the ideal number of
words to use (Page 51) |
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How to
choose a winning URL ... and how to list your domain and
business names when registering your domain names
(Page 52) |