 |
The
fastest way to bring new customers to a cash-hungry business
(Page 57) |
|
|
Why
Google is better than Overture for most companies
(Page 57) |
|
|
The
eight rules of AdWords ... master these, and the amount of
traffic you can generate is virtually limitless
(Page 59) |
|
|
The five
critical mistakes that most newcomers make when setting up an
AdWords campaign ... and how to correct them (Page
60) |
|
|
The
truth about whether to accept Google's suggested bid price (Page
67) |
|
|
The two
things you need to pinpoint the keywords you should bid on
(Page 72) |
|
|
Walk
step by step through the process of setting up a campaign ... and learn the right and wrong ways to do it
(Pages 66-71 and 74-86) |