Chapter 17 - Jimmy D. Brown: Mastering E-mail Marketing

Why it's impossible to succeed online without using some form of email marketing (Page 15)
The D.E.E.P. formula for building a strong email foundation for your business (Page 16)
Three ways to get more subscribers into your autoresponder series (Page 17)
Five golden rules to follow when building your opt-in lists and sub-lists (Page 18)
Why size doesn't always matter most when marketing via email (Page 19)
Why building a huge list overnight is both unrealistic ... and bad for your company's long-term survival (Page 21)
Five unique types of sub-lists that smart Internet marketers use to promote their businesses and increase their profits (Pages 21)
Eight types of announcements you could send to interested subscribers (Page 21)
Five things you can offer that prospects will register to use or receive (Page 27)
A tested three-step system for making money with sub-lists (Page 30)
The four things you must do in your email to new subscribers to virtually eliminate the chance that they'll opt out (Page 32)
How to strategically present your offer to maximize your sales (Page 34)