Chapter 18 - Jim Edwards: Creating eBooks that Sell

The five-step eBook Success Formula that practically eliminates the possibility that your e-book will fail (Page 39)
The three things you should know about your audience before you ever set pen to paper (Page 39)
How to tell ... before you start writing ... if your target audience is able and willing to pay for the information you want to share (Page 40)
How to format your e-book for easy reading (Page 41)
How to prevent readers from modifying, copying or otherwise stealing your e-book content (Page 42)
How to pinpoint the right selling price for your e-book (Page 42)
The right way to use deadlines to spur prospects into buying your e-book (Hint: most e-marketers are doing it incorrectly) (Pages 43)
How to stand out in the flood of e-books that are available today (Page 44)
Don't let dishonest affiliates steal your rightful commissions ... here's a smart way to protect your affiliate information from theft (Page 44)
The pros and cons of selling resale rights and using affiliate programs (Page 44)