Chapter 19 - Joel Christopher: 12 Steps to Building a Huge Online Mailing List

The five most important benefits of having an opt-in list (Page 49)
The 12-step system for building a huge online mailing list (Page 50)
How to capture your prospects' attention using as little as 15 words (Page 51)
Four ways you can frequently communicate with your opt-in subscribers (Page 52)
How to acquire new subscribers ... absolutely free (Page 55)
The single most important thing you can include in your outgoing email (Page 56)
How to get your current subscribers to spread the word about your ezine or list (Pages 57)
The difference between co-registration and "co-opetition" ... and how to use both techniques to grow your list (Page 58)
How a "three-way" can help you maximize the power of article writing to reach a phenomenal number of potential new subscribers (Page 60)
The pros and cons of selling resale rights and using affiliate programs (Page 44)
How two first-time, self-published authors went to #1 at Amazon in less than 15 hours ... and how to put their strategy to work in growing your own list (Page 61)