Chapter 2 - Robert Allen: Multiple Streams of Income on the Internet

The two most important reasons why your web site should be generating multiple streams of revenue (Page 18)
Three reasons you're better off marketing online than offline (Page 18)
Why the Internet is the best place in the world to test your marketing (Page 19)
It's often been said that the #1 cause of business failure is that entrepreneurs run out of money. Discover why these hard-working businesspeople run out of cash ... and how to save your business from the same fate (Page 20)
Why "maybe" should be music to your ears (Page 20)
The new definition of "USP" ... and how it will give you the edge over 99% of your competitors (Page 22)
How to design an offer that is mouth-wateringly irresistible to your prospects (Page 22)
Why your best prospects are people with positive addictions ... and how to build a thriving business based on their needs (Page 23)
The 12 Principles of Persuasion that allow you to create a virtual feeding frenzy for your products and services (Page 24)
The fastest way to determine how you can make money on the Internet (Page 26)