Chapter 20 - Rob Bell: Shopping Carts
How safe, really, is your credit card information when purchasing online
(Page 66)
Why a basic shopping cart system is not enough if you want to maximize customer lifetime value ... and what you should look for instead
(Page 66)
What an autoresponder is ... and how to use it to stay in touch with your prospects and customers
(Page 67)
The error-proof, hassle-free way to determine where your sales are coming from and which marketing methods are most profitable for you
(Page 68)
