Chapter 23 - Mitch Meyerson: Coaching and the Virtual Business

The five things a good coach will do to promote change (Page 25)
What psychology has to do with marketing ... and how to use this knowledge to build profitable relationships with your customers (Page 26)
The 16 Guerrilla Marketing Competencies ... and how to gauge your mastery in each area (Page 28)
The 10 Key Coaching Competencies that you must develop to become a good coach ... and how to assess your skills (Page 30)
The difference between coaching and consulting ... and when to use each approach (Page 31)
Want to build an international coaching business? Here's the most important thing you must do (Page 32)