Chapter 3 - Jay Conrad Levinson: Guerrilla Marketing Online and Offline

One of the most underused ... yet highly successful ... ways to promote your website (Page 31)
How to use offline marketing to promote your web site ... and what to give visitors once they find you online (Page 32)
The single most important thing you must do to persuade industry or local media to promote your web site (Page 32)
The eight essential elements of a successful web site (Page 33)
How quickly you get back to people who contact you for information (hint: waiting 48 hours is much, much too late) (Page 35)
The world is full of people who want to help grow your business – here's how to find and approach them (Page 37)