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Why you
have the advantage of huge companies when it comes to
marketing online (Page 41) |
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What
branding really is ... and how to use it to improve your
customer relationships and their loyalty to you
(Page 42) |
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The four
steps to creating a memorable brand
(Page 42) |
|
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The
must-have tool that will allow you to cut through the
advertising clutter that's competing for your prospects'
attention like a hot knife through butter (Page
44) |
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The
simple four-step formula for building a thriving
information-product business (Page
45) |
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How to
find the products your prospects want to buy
(Page 46) |
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Why the
blistering pace of Internet business means it's not enough to
have just a competitive advantage over other businesses ... and
what you really must have to succeed
(Page 46) |
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Why the
value your product or service delivers must be least ten times
what customers are paying (Page 47) |
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How to
prove to skeptical prospects that what you're offering is a
smart investment (Page 48) |
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Seven
insider tips for getting started on the Internet
(Page 48) |