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The 10
commandments of effective Internet marketing that apply to any
business ... ignore even one of these rules and your profits
will suffer (Page 73) |
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12 easy
ways to find out what your customers want to buy
(Page 74) |
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The
truth about whether you should spend money on corporate
branding (Page 75) |
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Why
being the lowest priced provider of your product or service is
usually a huge mistake (Page 76) |
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The two
types of mailing lists you should maintain, at a minimum ... and
how to expand your segmentation to identify the customers who
will be most receptive to your future offers (Page
77) |
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Why
trying to sell in a classified ad is a mistake ... and what to
do instead (Page 77) |
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How one
simple technique will help you increase response rates when
selling low-ticket items (Page 77) |
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The
essential system that will maximize responses when marketing
higher ticket items (Page 78) |
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The four
words that should never appear at the top of your web site
(Page 78) |
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The
right way to use graphics and design to build a compelling web
site (Page 79) |
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Should
you sell multiple products or just one? Here's how to tell
(Page 79) |
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The
copywriting technique that will keep visitors hooked and
interested in what you're saying (Page
79) |
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Four
ways to build your credibility ... and your visitors' trust in
your company (Page 79) |
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An
overlooked secret to success that allows 5,000-name mailing
lists to beat the pants off 500,000-name lists
(Page 80) |
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Nine
ways to get subscribers to your opt-in list used to taking
action ... essentially training them to make more frequent, and
even larger, purchases from you in the future
(Page 80) |
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How to
build multiple streams of income ... even if you have only one
product to sell (Page 81) |
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You
can generate enough revenue to generously support your
business with as few as 1,000 names ... here's how
(Page 82) |
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The
easiest way in the world to get joint-venture partners who
will gladly promote your site for you
(Page 82) |
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How to
insulate your business from outside influences ... so you can
ensure a steady income (Page 83) |
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Why
split testing is a must ... and the easiest way to accurately
track your results (Page 85) |
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Five
handy tools to automate key sections of your business ... so
you're able to spend your time growing your business
(Page 86) |