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One of
the best ways to learn how to write great sales letter
(Page 20) |
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The
12-part formula for creating powerful sales letters that
convert visitors into cash-paying customers
(Page 20) |
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The two
essential ingredients of a winning headline
(Page 21) |
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The
secret weapon every good copywriter uses to craft great
headlines (Page 21) |
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Which
words are the best when writing headlines (Page
23) |
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The
truth about what your web site should contain if you want to
make a sale ... and this unique approach will save you boatloads
of cash (Page 23) |
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The two
types of readers who will visit your site ... and how to
accommodate both reading styles (Page
24) |
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How to
design your web pages to facilitate easy reading (Tip: print
this section for your web site designer!)
(Page 24) |
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The best
place to use testimonials on your web site
(Page 25) |
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How to
snag believable, high-impact testimonials if you're starting a
business from scratch (Page 25) |
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How to
build visitors' curiosity about your offer to the breaking
point (Page 26) |
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The best
ways and places to show prospects how they'll benefit by
buying your product or service (Page 27) |
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Are you
marketing to more than one audience? Learn a great way to
address all of them in your marketing copy
(Page 30) |
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How to
prove beyond a doubt that your product or service is a great
value for the money (Page 30) |
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Your
readers want to know "What’s the catch?" – here’s how and when
to address that burning question (Page
32) |
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How to
whip your prospects into a "gotta have it" frenzy
(Page 32) |
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How to
effortlessly melt away prospects' concerns that you’re going
to rip them off (Page 34) |
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The two
time-tested tools that will spur prospects into taking action
now ... not later (Page 35) |
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How the
"Power P.S." differs from a traditional direct-mail postscript
... and how to use it to get undecided prospects to reconsider
your offer (Page 36) |