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What
seduction has to do with selling ... and how to ensure your web
site isn't pitching "marriage" when all your prospects want it
a "first date" (Page 40) |
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Why
blatant sales pitches are usually the kiss of death to online
promotions
(Page 40) |
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Why
seductive copywriting is even more critical on the Web than it
is in direct mail, according to industry research
(Page 41) |
|
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The only
objective your headline (Hint: it's not to win a sale) (Page
41) |
|
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Easy
techniques for getting your prospects involved in reading your
copy ... and in the right frame of mind to say "yes" to your
offer (Page
42) |
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How to
get prospects to qualify themselves ... and give you valuable
insight into what they want from you
(Page 44) |
|
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How to
break readers' preoccupation with everything that going on
around them ... and get them tuned into what your copy is saying
(Page 46) |
|
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The
right way to phrase questions when you're trying to learn more
about your customers (Page 48) |
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How to
get prospects to recognize that they need your product or
service ... and then commit to purchasing it
(Page 49) |
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A
cutting-edge technological tool that promises to revolutionize
the way we sell online (Page 50) |
|
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An
involvement device that pre-qualifies your target audience ...
and captures their contact information
(Page 26) |