By Jay Conrad
Levinson, author of the "Guerrilla Marketing" Series of Books
Babe Ruth, Joe Montana, Michael Jordan, Tiger Woods. Clark Gable.
Marilyn Monroe. These are superstars that are known to almost
everybody in America.
Seth Godin, Corey Rudl, Robert Allen, Terry Dean, Declan Dunn. These
are also superstars, but because they shine in cyberspace rather
than from the cover of "People" magazine, they are unknown to almost
everybody in America.
The contributions of the online marketing superstars are no less
thrilling and impressive than those of the non-marketing superstars.
They have blazed trails, set records, established new benchmarks,
and most importantly, left a trail of wisdom that allow you to
follow their steps to stardom.
Mitch Meyerson has captured lightning in a bottle by speaking
extensively with these superstars and distilling the essence of
their wisdom into the words that appear in the pages of this
extraordinary book.
These are their words, their ideas, their experiences, their
insights, their genius. These are their secrets, their advice, their
observations. By learning them firsthand from the people who have
talked the talk and walked the walk, you are able to act upon these
ideas, then breathe life into them for your own business.
Because this book has been conceptualized, then created by Mitch
Meyerson, Išm confident that youšll be captivated by his clarity of
communication. As Paul McCartney would say, "Nobody does it better."
This book exists not to raise questions but to answer them for you.
One of the more astonishing aspects of this book is that although it
contains actual interviews with actual superstars, all of them have
achieved their stardom by taking different routes.
Some have built their empires on sales letters, others on e-zines,
others on attracting traffic, and still others on converting leads
into customers. This book does not focus on any one technique, but
instead, delivers the goods on a plethora of techniques so that
youšll be given a cornucopia of tactics to select from for your own
business.
Many dotcoms that bit the dotdust would be rolling in dotclover if
they had the benefit of the brilliance in this book before
inaugurating their
ventures.
Each page of "Online Marketing Superstars" is teeming with
mind-boggling revelations directly from the superstars themselves
and in their own words. In my opinion, Mitch Meyerson is
presenting you with the tickets to the goldmine. There are enough
nuggets in these pages to fill your bank account to overflowing.
By interviewing the brightest stars in the galaxy we call
cyberspace, Mitch Meyerson has made a timeless and major
contribution to the body of online marketing knowledge.
Jay Conrad Levinson
Author, "Guerrilla Marketing" series of books